Optimal Reduced Size Choice Sets with Overlapping Attributes

Discrete choice experiments are used when choice alternatives can be described in terms of attributes. The objective is to infer the value that respondents attach to attribute levels. Respondents are presented sets of profiles based on attributes specified at certain levels and asked to select the profile they consider best. When the number of attributes or attribute levels becomes large, the profiles in a single choice set may be too numerous for respondents to make precise decisions. One strategy for reducing the size of choice sets is the sub-setting of attributes. However, the optimality of these reduced size choice sets has not been examined in the literature. We examine the optimality of reduced size choice sets for 2^n experiments using information per profile (IPP) as the optimality criteria. We propose a new approach for calculating the IPP of designs obtained by dividing attributes into two or more subsets with one, two, and in general, r overlapping attributes, and compare the IPP of the reduced size designs with the original full designs. Next we examine the IPP of choice designs based on 3^n factorial experiments. We calculate the IPP of reduced size designs obtained by sub-setting attributes in 3^n plans and compare them to the original full designs.

Grantor dc:publisher

Temple University. Libraries

Year dc:date.issued

2015

Author dc:creator

• Huang, Ke

Advisor dc:contributor.advisor

• Chitturi, Pallavi

Committee members dc:contributor.committeemember

• Krafty, Robert T.
• Dong, Yuexiao
• Mudambi, Susan

• Statistics
• Attributes
• Choice experiments
• Choice set
• Information per profile
• Pareto optimal design
• Profiles

Statement dc:rights

• IN COPYRIGHT- This Rights Statement can be used for an Item that is in copyright. Using this statement implies that the organization making this Item available has determined that the Item is in copyright and either is the rights-holder, has obtained permission from the rights-holder(s) to make their Work(s) available, or makes the Item available under an exception or limitation to copyright (including Fair Use) that entitles it to make the Item available.

Licence dc:rights.uri

• http://rightsstatements.org/vocab/InC/1.0/

Language dc:language.iso

eng

Dc Identifier Other

958157426

OAI identifier oai:identifier

oai:scholarshare.temple.edu:20.500.12613/3031