E-commerce and the retail sector : implications for 7-11, Taiwan

This report analyses models of e-commerce in terms primarily of B2C, but also B2B, B4B, C2C and C2B. The various models of e-business, such as pure e-tailing, click and mortar, pure play and exchange, are described. The business, technical, financial, and legal aspects of e-commerce are discussed in the report.A general overview of the industry details usage of the Internet and e-commerce on a global issue and specifically in Taiwan. Also, the current situation of the convenience store industry in Taiwan is described. PEST analysis and Five-Force Analysis are used to discuss the situation of convenience stores. Moreover, an overview of 7-11, organisational structure, delivery, and POS systems are described. The current stages of e-commerce implementation within 7-11 are presented. Also, the concerns held regarding the opportunities and threats of e-commerce for 7-11 are identified.The short term and long term plans of 7-11 are detailed and further recommendations are presented. Gladwell’s idea of a “tipping point” with regard to market growth is used to discuss 7-11’s need to move faster to the solution of trading on-line. Amazon.com is used as an example to argue that 7-11 can save more costs by moving the business on-line.The case study of 7-11 can be used as a reference for traditional retailers planning to move their business on-line.

Name dc:type.qualificationname

msc

Level dc:type.qualificationlevel

masters-pg

Grantor dc:publisher.institution

University of Strathclyde

Year dc:date.issued

2000

Author dc:creator

• Chang, Peggy Kuei-Chi

Advisor dc:contributor.advisor

• Gibb, Forbes

DOI

10.48730/mdch-x235

Identifier

T11424

OAI identifier oai:identifier

oai:strathclyde:v979v3613