Using Neuroaesthetics to inform the design of digital user interfaces and influence user behaviour

This research delves into the expanding field of Neuroaesthetics and its intersection with EEG Brain-Computer Interface (BCI) technology to investigate the profound impact of aesthetic experiences on user interactions with digital user interfaces. Grounded in the fundamental question of whether EEG can effectively gauge users' emotional responses to digital interface elements, this study employs a multifaceted approach encompassing literature review synthesis, empirical experimentation, and data analysis.<br/><br/>Beginning with an extensive literature review, insights from Neuroaesthetics are synthesized to illuminate the neural mechanisms underlying aesthetic experiences. Drawing from works such as Zeki (2015), this foundational understanding lays the groundwork for exploring the intricate interplay between aesthetics and user engagement in a digital context.<br/><br/>In tandem, the study integrates cutting-edge EEG BCI technology to capture users' real-time emotional responses during interactions. Leveraging state-of-the-art EEG equipment from Guger Technologies (2017) and similar providers, the research endeavours to decode the neural correlates of aesthetic experiences, thereby shedding light on the intricate nuances of user engagement. <br/><br/>Central to the investigation is the exploration of EEG's efficacy as a tool for assessing users' emotional states in response to digital interface elements. Through meticulously designed experimental tasks and rigorous data collection protocols, the study seeks to ascertain the validity and reliability of EEG as a means of gauging user affective responses.<br/><br/>Utilizing Microsoft Excel as a versatile tool for EEG data analysis, the study navigates the intricacies of processing and interpreting neural data. While Excel showcases its utility for fundamental EEG data analysis and visualization, the study also acknowledges its limitations and underscores the need for specialized EEG analysis software for more intricate analyses.<br/><br/>The culmination of this research underscores the transformative potential of integrating neuroscientific principles into interface design processes. By harnessing insights from Neuroaesthetics and EEG technology, designers can craft interfaces that not only fulfil functional requirements but also evoke profound emotional experiences, fostering deeper user engagement and satisfaction.<br/><br/>Looking ahead, future research endeavours hold vast promise for advancing the field of user interface design. Opportunities abound for further exploration of neuroaesthetics in interface design, advanced applications of BCI technology, validation of EEG-informed design processes, and development of comprehensive design guidelines. Through continued interdisciplinary collaboration and innovation, the field stands poised to revolutionize user experience design, ultimately enriching the digital landscape for users worldwide.

Name dc:type.qualificationname

Master's Thesis

Level dc:type.qualificationlevel

Student thesis

Year dc:date.issued

2024

Author dc:creator

• Jones, Nicholas

Advisors dc:contributor.advisor

• Cunliffe, Daniel
• Tudhope, Douglas

Language dc:language

eng

Identifier

oai:pure.atira.dk:studenttheses/9bb329cf-5992-44c1-8dbe-7c4f3c6b209c

OAI identifier oai:identifier

oai:pure.atira.dk:studenttheses/9bb329cf-5992-44c1-8dbe-7c4f3c6b209c