Developing evidence for the ‘Bespoke-Risk Environment’ within the evolving landscape of gambling
type: CreativeWork
description: Background: Due to regulatory liberalisation and technological advancement, the gambling environment of the UK has rapidly evolved in recent years. Gambling advertisements are now complex, diverse, and pervasively disseminated via various formats and across numerous spheres such as television, sporting events, and social media. Similarly, gambling products have correspondingly increased in complexity whereby the accessibility, availability, diversity, and speed of such products have escalated significantly. These factors possess the potential to facilitate bespoke gambling-related harm if they interact and align with specific consumer vulnerabilities (or personal risk-factors). However, there is a need to develop illustrative evidence of these interactions within the ‘bespoke-risk environment’ of gambling by recognising the corporate determinants of such harm (i.e. advertising and product design) rather than focusing exclusively upon the personal risk-factors of consumers. Methods: A rapid-review was conducted upon the recent literature (2015-2020) in order to provide a taxonomy of emergent gambling advertising strategies. Two qualitative studies were also conducted to investigate the perceptions and experiences of young adult gamblers within the UK towards gambling advertising, gambling regulation, gambling product preferences, and currently utilised harm-reduction strategies. With the aim of evidencing the bespoke-risk environment of gambling, a quantitative cluster analysis was employed within the fourth study in order to distinguish profiles of sports bettors in terms of emotional and cognitive dysregulation alongside their use of various sports betting product features. Lastly, a brief intervention aimed at inoculating consumers against the persuasive elements of gambling advertising was designed. Findings: Numerous gambling advertising strategies were identified including positively framing gambling, not adequately displaying harm-reductive content within such…
abstract: Background: Due to regulatory liberalisation and technological advancement, the gambling environment of the UK has rapidly evolved in recent years. Gambling advertisements are now complex, diverse, and pervasively disseminated via various formats and across numerous spheres such as television, sporting events, and social media. Similarly, gambling products have correspondingly increased in complexity whereby the accessibility, availability, diversity, and speed of such products have escalated significantly. These factors possess the potential to facilitate bespoke gambling-related harm if they interact and align with specific consumer vulnerabilities (or personal risk-factors). However, there is a need to develop illustrative evidence of these interactions within the ‘bespoke-risk environment’ of gambling by recognising the corporate determinants of such harm (i.e. advertising and product design) rather than focusing exclusively upon the personal risk-factors of consumers. Methods: A rapid-review was conducted upon the recent literature (2015-2020) in order to provide a taxonomy of emergent gambling advertising strategies. Two qualitative studies were also conducted to investigate the perceptions and experiences of young adult gamblers within the UK towards gambling advertising, gambling regulation, gambling product preferences, and currently utilised harm-reduction strategies. With the aim of evidencing the bespoke-risk environment of gambling, a quantitative cluster analysis was employed within the fourth study in order to distinguish profiles of sports bettors in terms of emotional and cognitive dysregulation alongside their use of various sports betting product features. Lastly, a brief intervention aimed at inoculating consumers against the persuasive elements of gambling advertising was designed. Findings: Numerous gambling advertising strategies were identified including positively framing gambling, not adequately displaying harm-reductive content within such…
author: Torrance, Jamie
language: eng
date published: 2023
date modified: 2026-07-24T04:39:51Z
provider: University of South Wales
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: University of South Wales