{"id":{"repo_id":"southwales","oai_identifier":"oai:pure.atira.dk:studenttheses/163138be-f0f2-484f-b940-200f3eff9efc"},"canonical_url":"https://search.dev.ndltd.org/etd/southwales/oai:pure.atira.dk:studenttheses/163138be-f0f2-484f-b940-200f3eff9efc","repository":{"repo_id":"southwales","name":"University of South Wales","base_url":"https://pure.southwales.ac.uk/ws/oai"},"display":{"title":"Marketing Strategy and Company Performance in the U.K. Construction Industry","abstract":"The U.K. Construction Industry holds a major place in the British economy. The industry is a complex interaction of a number of different types of organisations. At the hub of the industry is the \"Main Contractor\", - the organisations that co-ordinate and execute construction projects.<br/><br/>Like many non consumer based industries, the Construction Industry has been slow to adopt the 'marketing concept'. This concept suggests a totally new way of looking at a business and would mean a departure from the traditional approach to the management of Main Contractor companies.<br/><br/>Many researchers have explored the relationship between marketing orientation (in a number of forms) and company performance. The consensus of opinion is that such an approach to running a business can result in improved financial performance.<br/><br/>This study has set out to investigate the relationship between a marketing orientation and company performance in the U.K. Construction Industry.<br/><br/>The results, in general, support the findings of earlier research and suggest that Executives of Main Contractor organisations should give serious consideration to the adoption of a marketing oriented approach to the management and direction of their firms.","abstract_html":"The U.K. Construction Industry holds a major place in the British economy. The industry is a complex interaction of a number of different types of organisations. At the hub of the industry is the &quot;Main Contractor&quot;, - the organisations that co-ordinate and execute construction projects.&lt;br/&gt;&lt;br/&gt;Like many non consumer based industries, the Construction Industry has been slow to adopt the &#x27;marketing concept&#x27;. This concept suggests a totally new way of looking at a business and would mean a departure from the traditional approach to the management of Main Contractor companies.&lt;br/&gt;&lt;br/&gt;Many researchers have explored the relationship between marketing orientation (in a number of forms) and company performance. The consensus of opinion is that such an approach to running a business can result in improved financial performance.&lt;br/&gt;&lt;br/&gt;This study has set out to investigate the relationship between a marketing orientation and company performance in the U.K. Construction Industry.&lt;br/&gt;&lt;br/&gt;The results, in general, support the findings of earlier research and suggest that Executives of Main Contractor organisations should give serious consideration to the adoption of a marketing oriented approach to the management and direction of their firms.","abstract_has_math":false,"creators":["Davies, Eric"],"institution":"Polytechnic of Wales","degree_name":"Master's Thesis","degree_level":"Student thesis","degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":1987,"date_issued":"1987-5","date_published":"1987-5","updated_at":"2026-07-24T04:39:12Z","subjects":[],"languages":["eng"],"rights":[],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier","label":"Identifier","values":["oai:pure.atira.dk:studenttheses/163138be-f0f2-484f-b940-200f3eff9efc"],"render_values":[{"text":"oai:pure.atira.dk:studenttheses/163138be-f0f2-484f-b940-200f3eff9efc","href":null,"code":true}]}]},"links":{"outbound_url":"https://pure.southwales.ac.uk/en/studentTheses/163138be-f0f2-484f-b940-200f3eff9efc","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Davies, Eric"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["1987-5"]},{"key":"dc:date.issued","label":"Date","values":["1987-5"]},{"key":"dc:publisher.institution","label":"Dc Publisher Institution","values":["Polytechnic of Wales"]},{"key":"dc:relation.isreferencedby","label":"Dc Relation Isreferencedby","values":["https://pure.southwales.ac.uk/en/studentTheses/163138be-f0f2-484f-b940-200f3eff9efc"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"dc:type.qualificationlevel","label":"Dc Type Qualificationlevel","values":["Student thesis"]},{"key":"dc:type.qualificationname","label":"Dc Type Qualificationname","values":["Master's Thesis"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["eng"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["oai:pure.atira.dk:studenttheses/163138be-f0f2-484f-b940-200f3eff9efc","https://pure.southwales.ac.uk/en/studentTheses/163138be-f0f2-484f-b940-200f3eff9efc"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://pure.southwales.ac.uk/files/2668498/E._Davies_1987_2064735.pdf"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["The U.K. Construction Industry holds a major place in the British economy. The industry is a complex interaction of a number of different types of organisations. At the hub of the industry is the \"Main Contractor\", - the organisations that co-ordinate and execute construction projects.<br/><br/>Like many non consumer based industries, the Construction Industry has been slow to adopt the 'marketing concept'. This concept suggests a totally new way of looking at a business and would mean a departure from the traditional approach to the management of Main Contractor companies.<br/><br/>Many researchers have explored the relationship between marketing orientation (in a number of forms) and company performance. The consensus of opinion is that such an approach to running a business can result in improved financial performance.<br/><br/>This study has set out to investigate the relationship between a marketing orientation and company performance in the U.K. Construction Industry.<br/><br/>The results, in general, support the findings of earlier research and suggest that Executives of Main Contractor organisations should give serious consideration to the adoption of a marketing oriented approach to the management and direction of their firms."]},{"key":"dc:title","label":"Title","values":["Marketing Strategy and Company Performance in the U.K. Construction Industry"]}]}],"canonical_facts":{"dc:creator":["Davies, Eric"],"dc:date":["1987-5"],"dc:date.issued":["1987-5"],"dc:description.abstract":["The U.K. Construction Industry holds a major place in the British economy. The industry is a complex interaction of a number of different types of organisations. At the hub of the industry is the \"Main Contractor\", - the organisations that co-ordinate and execute construction projects.<br/><br/>Like many non consumer based industries, the Construction Industry has been slow to adopt the 'marketing concept'. This concept suggests a totally new way of looking at a business and would mean a departure from the traditional approach to the management of Main Contractor companies.<br/><br/>Many researchers have explored the relationship between marketing orientation (in a number of forms) and company performance. The consensus of opinion is that such an approach to running a business can result in improved financial performance.<br/><br/>This study has set out to investigate the relationship between a marketing orientation and company performance in the U.K. Construction Industry.<br/><br/>The results, in general, support the findings of earlier research and suggest that Executives of Main Contractor organisations should give serious consideration to the adoption of a marketing oriented approach to the management and direction of their firms."],"dc:identifier":["oai:pure.atira.dk:studenttheses/163138be-f0f2-484f-b940-200f3eff9efc","https://pure.southwales.ac.uk/en/studentTheses/163138be-f0f2-484f-b940-200f3eff9efc"],"dc:identifier.uri":["https://pure.southwales.ac.uk/files/2668498/E._Davies_1987_2064735.pdf"],"dc:language":["eng"],"dc:publisher.institution":["Polytechnic of Wales"],"dc:relation.isreferencedby":["https://pure.southwales.ac.uk/en/studentTheses/163138be-f0f2-484f-b940-200f3eff9efc"],"dc:title":["Marketing Strategy and Company Performance in the U.K. Construction Industry"],"dc:type":["Thesis"],"dc:type.qualificationlevel":["Student thesis"],"dc:type.qualificationname":["Master's Thesis"]},"updated_at":"2026-07-24T04:39:12Z"}