Abstract
dc:description.abstract<p>This study investigates whether the modified TAM by Ko, Kim, & Lee (2009) for the adoption of mobile shopping for fashion products will hold true when applied to US consumers. Using an online survey method, 245 US college students were asked questions pertaining to the four constructs outlined by Ko, Kim, & Lee (2009)- usefulness, enjoyment, instant connectivity, and ease of use- along with mediator perceived value, and adoption intention. Results show that there was a positive relationship between all variables and indicates a difference between the perception of the constructs of mobile shopping for fashion products between US consumers and Korean consumers.</p>
Degree
thesis:*- Name thesis:degree_name
- M.S.
- Level thesis:degree_level
- Campus Access Thesis
- Discipline thesis:degree_discipline
- Retailing
- Year
- 2012
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Keels, Felicia Nicole
- Contributors dc:contributor
-
- Deborah Brosdahl
Subjects
dc:subject × 8Rights
dc:rights- Statement dc:rights
-
- © 2012, Felicia Nicole Keels
Identifiers
dc:identifier.*- Repository record dc:identifier
- https://scholarcommons.sc.edu/etd/1865
- OAI identifier oai:identifier
- oai:scholarcommons.sc.edu:etd-2866