A growing number of firms are investing in being on the cutting edge of customer connections. However, when retailers continually promote customer feedback, it can be a huge weakness if there's not a unique and involved communication channel with desirable customer benefits. Therefore, the purpose of this study is to examine the effects of customer product involvement on satisfaction, emotional connectivity, brand loyalty and word-of-mouth behavior. The relevance of this study will provide customers and retailers with insight about the perception of customer product involvement with a brand and how a brand can hope to improve its customer relationships through communication.
","abstract_html":"<p>A growing number of firms are investing in being on the cutting edge of customer connections. However, when retailers continually promote customer feedback, it can be a huge weakness if there's not a unique and involved communication channel with desirable customer benefits. Therefore, the purpose of this study is to examine the effects of customer product involvement on satisfaction, emotional connectivity, brand loyalty and word-of-mouth behavior. The relevance of this study will provide customers and retailers with insight about the perception of customer product involvement with a brand and how a brand can hope to improve its customer relationships through communication.</p>","abstract_has_math":false,"creators":["Glovinsky, Paige Leigh"],"institution":null,"degree_name":"M.S.","degree_level":"Campus Access Thesis","degree_discipline":"Retailing","degree_department":null,"school":null,"contributors":["Jiyeon Kim"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2012,"date_issued":"2012-01-01T08:00:00Z","date_published":"2012-01-01T08:00:00Z","updated_at":"2026-07-24T04:38:14Z","subjects":["Business","Sales and Merchandising","Brand Loyalty","Customer communication channel","Customer Product Involvement","Emotional Connectivity","Satisfaction","Word-of-Mouth Behavior"],"languages":[],"rights":["© 2012, Paige Leigh Glovinsky"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://scholarcommons.sc.edu/etd/1864","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Jiyeon Kim"]},{"key":"dc:creator","label":"Author","values":["Glovinsky, Paige Leigh"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"thesis:degree_discipline","label":"Discipline","values":["Retailing"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Campus Access Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.S."]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Business","Sales and Merchandising","Brand Loyalty","Customer communication channel","Customer Product Involvement","Emotional Connectivity","Satisfaction","Word-of-Mouth Behavior"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:rights","label":"Dc Rights","values":["© 2012, Paige Leigh Glovinsky"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://scholarcommons.sc.edu/etd/1864"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["A growing number of firms are investing in being on the cutting edge of customer connections. However, when retailers continually promote customer feedback, it can be a huge weakness if there's not a unique and involved communication channel with desirable customer benefits. Therefore, the purpose of this study is to examine the effects of customer product involvement on satisfaction, emotional connectivity, brand loyalty and word-of-mouth behavior. The relevance of this study will provide customers and retailers with insight about the perception of customer product involvement with a brand and how a brand can hope to improve its customer relationships through communication.
"]},{"key":"dc:title","label":"Title","values":["Turning Customer Feedback Into Commitment: The Effects of Customer Product Involvement On Satisfaction, Emotional Connectivity, Brand Loyalty, and Word-of-Mouth Behavior"]}]}],"canonical_facts":{"dc:contributor":["Jiyeon Kim"],"dc:creator":["Glovinsky, Paige Leigh"],"dc:description.abstract":["A growing number of firms are investing in being on the cutting edge of customer connections. However, when retailers continually promote customer feedback, it can be a huge weakness if there's not a unique and involved communication channel with desirable customer benefits. Therefore, the purpose of this study is to examine the effects of customer product involvement on satisfaction, emotional connectivity, brand loyalty and word-of-mouth behavior. The relevance of this study will provide customers and retailers with insight about the perception of customer product involvement with a brand and how a brand can hope to improve its customer relationships through communication.
"],"dc:identifier":["https://scholarcommons.sc.edu/etd/1864"],"dc:rights":["© 2012, Paige Leigh Glovinsky"],"dc:subject":["Business","Sales and Merchandising","Brand Loyalty","Customer communication channel","Customer Product Involvement","Emotional Connectivity","Satisfaction","Word-of-Mouth Behavior"],"dc:title":["Turning Customer Feedback Into Commitment: The Effects of Customer Product Involvement On Satisfaction, Emotional Connectivity, Brand Loyalty, and Word-of-Mouth Behavior"],"thesis:degree_discipline":["Retailing"],"thesis:degree_level":["Campus Access Thesis"],"thesis:degree_name":["M.S."]},"updated_at":"2026-07-24T04:38:14Z"}