Recent research has shown that individuals make repeated attempts at behavior change prior to actually being successful. As consumer researchers, however, we do not have a clear understanding of how people interpret behavior change failures and persist post-failure. This research extends the theory of trying by assessing the impact of feedback from behavior change outcomes to future attitudes towards trying. In order to understand how individuals interpret and persist post-failure at behavior change, the conceptual model identifies three mediating factors in the feedback loop (i.e., attributions of behavior change failures, self-esteem, and hope) that are affected by a behavioral change outcome and influence an individual's attitude towards future behavior change. The conceptual model is tested in a two-stage field survey with respondents who are trying to change their eating behaviors. Structural equation modeling was used to test the feedback loops and the interactions between factors. Finally, implications for consumers and public policy are discussed.
","abstract_html":"<p>Recent research has shown that individuals make repeated attempts at behavior change prior to actually being successful. As consumer researchers, however, we do not have a clear understanding of how people interpret behavior change failures and persist post-failure. This research extends the theory of trying by assessing the impact of feedback from behavior change outcomes to future attitudes towards trying. In order to understand how individuals interpret and persist post-failure at behavior change, the conceptual model identifies three mediating factors in the feedback loop (i.e., attributions of behavior change failures, self-esteem, and hope) that are affected by a behavioral change outcome and influence an individual's attitude towards future behavior change. The conceptual model is tested in a two-stage field survey with respondents who are trying to change their eating behaviors. Structural equation modeling was used to test the feedback loops and the interactions between factors. Finally, implications for consumers and public policy are discussed.</p>","abstract_has_math":false,"creators":["Droms, Courtney Marie"],"institution":null,"degree_name":"PhD","degree_level":"Campus Access Dissertation","degree_discipline":"Moore School of Business","degree_department":null,"school":null,"contributors":["David K. Crockett"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2009,"date_issued":"2009-01-01T08:00:00Z","date_published":"2009-01-01T08:00:00Z","updated_at":"2026-07-24T04:36:43Z","subjects":["Business","Business Administration, Management, and Operations","behavior change","dieting","obesity","trying"],"languages":[],"rights":["© 2009, Courtney Marie Droms"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://scholarcommons.sc.edu/etd/21","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["David K. Crockett"]},{"key":"dc:creator","label":"Author","values":["Droms, Courtney Marie"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"thesis:degree_discipline","label":"Discipline","values":["Moore School of Business"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Campus Access Dissertation"]},{"key":"thesis:degree_name","label":"Degree Name","values":["PhD"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Business","Business Administration, Management, and Operations","behavior change","dieting","obesity","trying"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:rights","label":"Dc Rights","values":["© 2009, Courtney Marie Droms"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://scholarcommons.sc.edu/etd/21"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Recent research has shown that individuals make repeated attempts at behavior change prior to actually being successful. As consumer researchers, however, we do not have a clear understanding of how people interpret behavior change failures and persist post-failure. This research extends the theory of trying by assessing the impact of feedback from behavior change outcomes to future attitudes towards trying. In order to understand how individuals interpret and persist post-failure at behavior change, the conceptual model identifies three mediating factors in the feedback loop (i.e., attributions of behavior change failures, self-esteem, and hope) that are affected by a behavioral change outcome and influence an individual's attitude towards future behavior change. The conceptual model is tested in a two-stage field survey with respondents who are trying to change their eating behaviors. Structural equation modeling was used to test the feedback loops and the interactions between factors. Finally, implications for consumers and public policy are discussed.
"]},{"key":"dc:title","label":"Title","values":["An Investigation into Consumers' Repeated Attempts at Behavior Change"]}]}],"canonical_facts":{"dc:contributor":["David K. Crockett"],"dc:creator":["Droms, Courtney Marie"],"dc:description.abstract":["Recent research has shown that individuals make repeated attempts at behavior change prior to actually being successful. As consumer researchers, however, we do not have a clear understanding of how people interpret behavior change failures and persist post-failure. This research extends the theory of trying by assessing the impact of feedback from behavior change outcomes to future attitudes towards trying. In order to understand how individuals interpret and persist post-failure at behavior change, the conceptual model identifies three mediating factors in the feedback loop (i.e., attributions of behavior change failures, self-esteem, and hope) that are affected by a behavioral change outcome and influence an individual's attitude towards future behavior change. The conceptual model is tested in a two-stage field survey with respondents who are trying to change their eating behaviors. Structural equation modeling was used to test the feedback loops and the interactions between factors. Finally, implications for consumers and public policy are discussed.
"],"dc:identifier":["https://scholarcommons.sc.edu/etd/21"],"dc:rights":["© 2009, Courtney Marie Droms"],"dc:subject":["Business","Business Administration, Management, and Operations","behavior change","dieting","obesity","trying"],"dc:title":["An Investigation into Consumers' Repeated Attempts at Behavior Change"],"thesis:degree_discipline":["Moore School of Business"],"thesis:degree_level":["Campus Access Dissertation"],"thesis:degree_name":["PhD"]},"updated_at":"2026-07-24T04:36:43Z"}