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San Jose State University
Use of senior celebrity spokespersons in advertising to senior female consumers
Degree
thesis:*- Name thesis:degree_name
- Master of Science (MS)
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Caine, Kathleen M
Identifiers
dc:identifier.*- Identifier
- https://scholarworks.sjsu.edu/etd_theses/612
- OAI identifier oai:identifier
- oai:scholarworks.sjsu.edu:etd_theses-1608