Use of senior celebrity spokespersons in advertising to senior female consumers

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San Jose State University

dc:creator Caine, Kathleen M

thesis:degree_name Master of Science (MS)

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Identifier: https://scholarworks.sjsu.edu/etd_theses/612
OAI record oai:identifier: https://scholarworks.sjsu.edu/do/oai/?verb=GetRecord&metadataPrefix=oai_etdms&identifier=oai%3Ascholarworks.sjsu.edu%3Aetd_theses-1608

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Caine, Kathleen M. Use of senior celebrity spokespersons in advertising to senior female consumers. https://doi.org/10.31979/etd.nqze-aax9