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Seton Hall University

Integrated Marketing Communications At Harlequin Enterprises: The Marketing Of Happily Ever After

Degree

thesis:*
Name thesis:degree_name
MA Corporate and Professional Communication
Level thesis:degree_level
Thesis
Discipline thesis:degree_discipline
Political Science and Public Affairs
Year
2003

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Dungee, Pamela M.
Contributors dc:contributor
  • Donald N. Lombardi

Subjects

dc:subject × 2

Identifiers

dc:identifier.*
Repository record dc:identifier
https://scholarship.shu.edu/dissertations/678
OAI identifier oai:identifier
oai:scholarship.shu.edu:dissertations-1679

Chain of custody

source
Harvested from
Seton Hall University
Base URL
scholarship.shu.edu/do/oai/
Last updated
2026-07-24
Source record
OAI-PMH GetRecord
citation

Dungee, Pamela M.. Integrated Marketing Communications At Harlequin Enterprises: The Marketing Of Happily Ever After. Thesis thesis, 2003. https://scholarship.shu.edu/dissertations/678