La publicité professionnelle : problématique soulevée dans le cadre de la déontologie du médecin-dentiste

Professional publicity has undergone major changes since 1970, when the FTC, OECD and governments, upon the encouragements from economists, liberated it from its previous restrictions. Formerly it had been thought detrimental to the quality of services and the dignity of the profession. This new wave, buoyed by adapted norms of the Charters and the Code of ethics, brought about a new jurisprudence, which solidified legal argumentations, based on the American Bill of rights, the Canadian and the Québec charters. This policy had its impact on Québec in 1990' s following a Supreme Court' s decision in the Rocket ruling rendered by the honourable judge McLachlin. We mean to present a certain jurisprudence to evaluate the consequences of this movement and shall try to analyse the problematic it has produced in dental advertising. By revising restrictions on professional publicity the same judgement has contributed to create a better informed consumer while aiming to promote professionalism. Is professionalism, as we know it, in danger of loosing ground to commercialism? Has the consumer truly profited by the modifications to our laws and has the monetary aspect really worked out in his favour?Publicity wanting it or not has become a reality to live with. How well the profession will deal with it is another matter. The role of the ODQ and the dental faculties will be determinant in motivating the profession to regenerate professionalism, which has been under considerable strain since the liberalisation of publicity.

Name thesis:degree_name

LL. M.

Level thesis:degree_level

Maîtrise

Discipline thesis:degree_discipline

Droit et politiques de la santé

Grantor dc:publisher

Université de Sherbrooke

Year dc:date.issued

2004

Author dc:creator

• LaBelle, Hubert R.

Advisor dc:contributor.advisor

• Joncas, Dany

• Dentistes--Publicité
• Dentistes--Déontologie

Language dc:language.iso

fr

Handle dc:identifier.uri

http://hdl.handle.net/11143/10777

OAI identifier oai:identifier

oai:usherbrooke.scholaris.ca:11143/10777