As a personal trainer, understanding a client’s needs is essential when building individualized workouts. The purpose of this study was to establish what potential clients desire most in a personal trainer. Two hundred and six participants completed an online questionnaire including self-reported demographic data, questions regarding trainer characteristics, and a ranking of characteristics. A frequency distribution of results indicated clients valued education most. A one-way analysis of variance showed a difference in male and female preferences within the lifestyle theme, and in the physical traits theme in clients who had some or no experience with a trainer. This suggests that despite the importance of education, personal trainers should still be aware of how their lifestyle and physique effect their employment. The information presented can help aid future personal trainers in becoming desirable to potential clients, as well as help current trainers better understand the needs of their existing clients.
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