Social Entrepreneurship (SE) has shown to have substantial potential to address social concerns and it prompted the question if an SE might be a viable option for Native American groups in South Dakota. This unique situation could pose an additional challenge for marketers because of the common shared history that contributed to the current inequality. The SE could serve as a cue about unresolved tensions, prompting the question about possible morality and even culpability. Recent government actions regarding restoration and even restitution to Native Americans could signal changing attitudes regarding possible responsibility. Depending on personal beliefs and societal norms, this could be perceived as an economic and even moral threat among non-Native American consumers who, in response, might react with Consumer Animosity toward Native American products. This would undermine the long-term success of the SE. The study indicated that consumers are sympathetic of the plight of the Native American population, but they do not perceive themselves responsible for the current situation and are therefore less willing to accept any cost associated with restoration.
","abstract_html":"<p>Social Entrepreneurship (SE) has shown to have substantial potential to address social concerns and it prompted the question if an SE might be a viable option for Native American groups in South Dakota. This unique situation could pose an additional challenge for marketers because of the common shared history that contributed to the current inequality. The SE could serve as a cue about unresolved tensions, prompting the question about possible morality and even culpability. Recent government actions regarding restoration and even restitution to Native Americans could signal changing attitudes regarding possible responsibility. Depending on personal beliefs and societal norms, this could be perceived as an economic and even moral threat among non-Native American consumers who, in response, might react with Consumer Animosity toward Native American products. This would undermine the long-term success of the SE. The study indicated that consumers are sympathetic of the plight of the Native American population, but they do not perceive themselves responsible for the current situation and are therefore less willing to accept any cost associated with restoration.</p>","abstract_has_math":false,"creators":["Junker, Anne-Marie"],"institution":null,"degree_name":"Master of Science (MS)","degree_level":"Thesis - Open Access","degree_discipline":"Consumer Sciences","degree_department":null,"school":null,"contributors":["Nancy Lyons"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2016,"date_issued":"2016-01-01T08:00:00Z","date_published":"2016-01-01T08:00:00Z","updated_at":"2026-07-24T04:28:30Z","subjects":["consumer animosity","country of origin effect merchandising","social entrepreneurship","Social and Behavioral Sciences"],"languages":["en"],"rights":[],"rights_urls":["http://rightsstatements.org/vocab/InC/1.0/"],"identifier_entries":[]},"links":{"outbound_url":"https://openprairie.sdstate.edu/etd/962","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Nancy Lyons"]},{"key":"dc:creator","label":"Author","values":["Junker, Anne-Marie"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2016-05-10T07:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Consumer Sciences"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis - Open Access"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Science (MS)"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["consumer animosity","country of origin effect merchandising","social entrepreneurship","Social and Behavioral Sciences"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["en"]},{"key":"dc:rights","label":"Dc Rights","values":["http://rightsstatements.org/vocab/InC/1.0/"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://openprairie.sdstate.edu/etd/962"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Social Entrepreneurship (SE) has shown to have substantial potential to address social concerns and it prompted the question if an SE might be a viable option for Native American groups in South Dakota. This unique situation could pose an additional challenge for marketers because of the common shared history that contributed to the current inequality. The SE could serve as a cue about unresolved tensions, prompting the question about possible morality and even culpability. Recent government actions regarding restoration and even restitution to Native Americans could signal changing attitudes regarding possible responsibility. Depending on personal beliefs and societal norms, this could be perceived as an economic and even moral threat among non-Native American consumers who, in response, might react with Consumer Animosity toward Native American products. This would undermine the long-term success of the SE. The study indicated that consumers are sympathetic of the plight of the Native American population, but they do not perceive themselves responsible for the current situation and are therefore less willing to accept any cost associated with restoration.
"]},{"key":"dc:title","label":"Title","values":["Consumer Animosity in Cross Cultural Context"]}]}],"canonical_facts":{"dc:contributor":["Nancy Lyons"],"dc:creator":["Junker, Anne-Marie"],"dc:date.available":["2016-05-10T07:00:00Z"],"dc:description.abstract":["Social Entrepreneurship (SE) has shown to have substantial potential to address social concerns and it prompted the question if an SE might be a viable option for Native American groups in South Dakota. This unique situation could pose an additional challenge for marketers because of the common shared history that contributed to the current inequality. The SE could serve as a cue about unresolved tensions, prompting the question about possible morality and even culpability. Recent government actions regarding restoration and even restitution to Native Americans could signal changing attitudes regarding possible responsibility. Depending on personal beliefs and societal norms, this could be perceived as an economic and even moral threat among non-Native American consumers who, in response, might react with Consumer Animosity toward Native American products. This would undermine the long-term success of the SE. The study indicated that consumers are sympathetic of the plight of the Native American population, but they do not perceive themselves responsible for the current situation and are therefore less willing to accept any cost associated with restoration.
"],"dc:identifier":["https://openprairie.sdstate.edu/etd/962"],"dc:language":["en"],"dc:rights":["http://rightsstatements.org/vocab/InC/1.0/"],"dc:subject":["consumer animosity","country of origin effect merchandising","social entrepreneurship","Social and Behavioral Sciences"],"dc:title":["Consumer Animosity in Cross Cultural Context"],"thesis:degree_discipline":["Consumer Sciences"],"thesis:degree_level":["Thesis - Open Access"],"thesis:degree_name":["Master of Science (MS)"]},"updated_at":"2026-07-24T04:28:30Z"}