Evaluating English Fluency Effect on the Delivery of Water Campaign Messages to Residents in Metro Vancouver

Amid growing pressures on freshwater availability, it is critical to ensure that language fluency is not a barrier to accessing water-saving knowledge in linguistically diverse societies. Therefore, this study’s goal is to evaluate the effectiveness of Metro Vancouver's residential water conservation campaign in delivering messages to fluent English speakers (FS) and non-fluent English speakers (NFS). Using an online survey, data were quantitatively analyzed to compare FS' and NFS' awareness of the campaign's existence and understanding of its messages, as well as psychological factors related to water conservation from the Theory of Planned Behavior. There was a significant difference between FS and NFS in the understanding of campaign messages but not in awareness or among the psychological factors. Preferences for communication methods among FS and NFS are also provided. This research highlights the importance of multilingual promotion of water campaign and tailoring targeting methods for FS and NFS.

Author dc:creator

• Kim, Mirae

Advisor dc:contributor.advisor

• Wolfe, Sarah

• School of environment and sustainability

Language dc:language.iso

en_US

Identifier URI

https://doi.org/10.25316/ir-19803

OAI identifier oai:identifier

oai:null:10613/28192