{"id":{"repo_id":"royalroads","oai_identifier":"oai:null:10613/28157"},"canonical_url":"https://search.dev.ndltd.org/etd/royalroads/oai:null:10613/28157","repository":{"repo_id":"royalroads","name":"Royal Roads University","base_url":"https://www.viurrspace.ca/server/oai/request"},"display":{"title":"Gender Justice in Environmental Communication: Exploring the Impact of Message Framing","abstract":"Gender roles and norms embedded in Western society shape environmental communication, requiring its study through a gendered lens. This study explored how individuals perceived four gendered messages about a program regarding a climate action initiative. Elicitation interviews revealed themes of trust and empowerment influenced by the gendered nature of the messages. Participants generally favored feminine messages, suggesting their potential to influence support; yet, they displayed a greater lack of trust in them. Participants expressed greater trust in masculine messages due to perceived logic and alignment with the status quo of environmental communication; however, some participants actively challenged the status quo and dominant norms. Engagement with the messages depended on personal beliefs and value alignment, with minimal impact from message frames. These findings highlight the complexities of gendered environmental communication, offering insights for future research and communicators to build inclusive communication approaches that challenge oppressive systems and help combat climate change.","abstract_html":"Gender roles and norms embedded in Western society shape environmental communication, requiring its study through a gendered lens. This study explored how individuals perceived four gendered messages about a program regarding a climate action initiative. Elicitation interviews revealed themes of trust and empowerment influenced by the gendered nature of the messages. Participants generally favored feminine messages, suggesting their potential to influence support; yet, they displayed a greater lack of trust in them. Participants expressed greater trust in masculine messages due to perceived logic and alignment with the status quo of environmental communication; however, some participants actively challenged the status quo and dominant norms. Engagement with the messages depended on personal beliefs and value alignment, with minimal impact from message frames. These findings highlight the complexities of gendered environmental communication, offering insights for future research and communicators to build inclusive communication approaches that challenge oppressive systems and help combat climate change.","abstract_has_math":false,"creators":["Fasano, Carlie"],"institution":null,"degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":["Hodson, Jaigris"],"committee_chairs":[],"committee_members":[],"year":2024,"date_issued":"2024","date_published":"2024","updated_at":"2026-07-27T20:48:16Z","subjects":["School of environment and sustainability"],"languages":["en_US"],"rights":[],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://doi.org/10.25316/ir-19771"],"render_values":[{"text":"https://doi.org/10.25316/ir-19771","href":"https://doi.org/10.25316/ir-19771","code":true}]}]},"links":{"outbound_url":"https://hdl.handle.net/10613/28157","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.advisor","label":"Advisor","values":["Hodson, Jaigris"]},{"key":"dc:creator","label":"Author","values":["Fasano, Carlie"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2024-09-10T16:01:34Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2024-09-10T16:01:34Z"]},{"key":"dc:date.issued","label":"Date","values":["2024"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["School of environment and sustainability"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["en_US"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://hdl.handle.net/10613/28157","https://doi.org/10.25316/ir-19771"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["2024"]},{"key":"dc:description.abstract","label":"Abstract","values":["Gender roles and norms embedded in Western society shape environmental communication, requiring its study through a gendered lens. This study explored how individuals perceived four gendered messages about a program regarding a climate action initiative. Elicitation interviews revealed themes of trust and empowerment influenced by the gendered nature of the messages. Participants generally favored feminine messages, suggesting their potential to influence support; yet, they displayed a greater lack of trust in them. Participants expressed greater trust in masculine messages due to perceived logic and alignment with the status quo of environmental communication; however, some participants actively challenged the status quo and dominant norms. Engagement with the messages depended on personal beliefs and value alignment, with minimal impact from message frames. These findings highlight the complexities of gendered environmental communication, offering insights for future research and communicators to build inclusive communication approaches that challenge oppressive systems and help combat climate change."]},{"key":"dc:title","label":"Title","values":["Gender Justice in Environmental Communication: Exploring the Impact of Message Framing"]}]}],"canonical_facts":{"dc:contributor.advisor":["Hodson, Jaigris"],"dc:creator":["Fasano, Carlie"],"dc:date.accessioned":["2024-09-10T16:01:34Z"],"dc:date.available":["2024-09-10T16:01:34Z"],"dc:date.issued":["2024"],"dc:description":["2024"],"dc:description.abstract":["Gender roles and norms embedded in Western society shape environmental communication, requiring its study through a gendered lens. This study explored how individuals perceived four gendered messages about a program regarding a climate action initiative. Elicitation interviews revealed themes of trust and empowerment influenced by the gendered nature of the messages. Participants generally favored feminine messages, suggesting their potential to influence support; yet, they displayed a greater lack of trust in them. Participants expressed greater trust in masculine messages due to perceived logic and alignment with the status quo of environmental communication; however, some participants actively challenged the status quo and dominant norms. Engagement with the messages depended on personal beliefs and value alignment, with minimal impact from message frames. These findings highlight the complexities of gendered environmental communication, offering insights for future research and communicators to build inclusive communication approaches that challenge oppressive systems and help combat climate change."],"dc:identifier.uri":["https://hdl.handle.net/10613/28157","https://doi.org/10.25316/ir-19771"],"dc:language.iso":["en_US"],"dc:subject":["School of environment and sustainability"],"dc:title":["Gender Justice in Environmental Communication: Exploring the Impact of Message Framing"],"dc:type":["Thesis"]},"updated_at":"2026-07-27T20:48:16Z"}