{"id":{"repo_id":"royalroads","oai_identifier":"oai:null:10613/28124"},"canonical_url":"https://search.dev.ndltd.org/etd/royalroads/oai:null:10613/28124","repository":{"repo_id":"royalroads","name":"Royal Roads University","base_url":"https://www.viurrspace.ca/server/oai/request"},"display":{"title":"For the Fun of It: A Culture Theory Study on How Fun Informs E-scooter Experiences","abstract":"The rising popularity of shared e-scooters within urban transportation systems represent a shift towards low carbon alternatives yet there remain limited investigations into the affective dimensions, such as experiences of fun, within e-scooter consumption. By focusing on the consumptive experiences of 18 e-scooter users, this study aims to understand How do experiences of fun inform micromobility consumption in urban populations? A market-oriented ethnography was undertaken across five markets in the Pacific Northwest. Rooted in Consumer Culture Theory (CCT), the study utilized qualitative techniques including electronic transit diaries, participant observation, in-depth interviews, and video recordings. The findings informed three research outputs: i) a journal manuscript that advances a theory of consumer fun where themes of corporeality, freedom, (re)discovery through novelty, social bonds & identity, and temporality were identified and discussed in context of consumer behaviour; ii) a policy-focused manuscript exploring how nostalgia in shared e-scooter experiences promotes enjoyment; and, iii) practice-oriented insights shared with industry via conference presentation and supporting digital media. Together, this research underscores the significance of affective and emotional aspects in consumers' e-scooter experiences that is highly relevant for our understanding of consumer behaviour by providing a more complete account of how fun originates for consumers. It also helps inform the service delivery and managerial decisions in the operation of e-scooter and other businesses which have experiential consumption as part of their value offering, as well as for policymakers and planners concerned with supporting a shift towards more sustainable cities.","abstract_html":"The rising popularity of shared e-scooters within urban transportation systems represent a shift towards low carbon alternatives yet there remain limited investigations into the affective dimensions, such as experiences of fun, within e-scooter consumption. By focusing on the consumptive experiences of 18 e-scooter users, this study aims to understand How do experiences of fun inform micromobility consumption in urban populations? A market-oriented ethnography was undertaken across five markets in the Pacific Northwest. Rooted in Consumer Culture Theory (CCT), the study utilized qualitative techniques including electronic transit diaries, participant observation, in-depth interviews, and video recordings. The findings informed three research outputs: i) a journal manuscript that advances a theory of consumer fun where themes of corporeality, freedom, (re)discovery through novelty, social bonds & identity, and temporality were identified and discussed in context of consumer behaviour; ii) a policy-focused manuscript exploring how nostalgia in shared e-scooter experiences promotes enjoyment; and, iii) practice-oriented insights shared with industry via conference presentation and supporting digital media. Together, this research underscores the significance of affective and emotional aspects in consumers' e-scooter experiences that is highly relevant for our understanding of consumer behaviour by providing a more complete account of how fun originates for consumers. It also helps inform the service delivery and managerial decisions in the operation of e-scooter and other businesses which have experiential consumption as part of their value offering, as well as for policymakers and planners concerned with supporting a shift towards more sustainable cities.","abstract_has_math":false,"creators":["Nygaard-Petersen, Karly"],"institution":null,"degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":["Kajzer Mitchell, Ingrid"],"committee_chairs":[],"committee_members":[],"year":2024,"date_issued":"2024","date_published":"2024","updated_at":"2026-07-27T20:47:54Z","subjects":["Faculty of management"],"languages":["en_US"],"rights":[],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://doi.org/10.25316/ir-19748"],"render_values":[{"text":"https://doi.org/10.25316/ir-19748","href":"https://doi.org/10.25316/ir-19748","code":true}]}]},"links":{"outbound_url":"https://hdl.handle.net/10613/28124","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.advisor","label":"Advisor","values":["Kajzer Mitchell, Ingrid"]},{"key":"dc:creator","label":"Author","values":["Nygaard-Petersen, Karly"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2024-07-30T16:02:09Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2024-07-30T16:02:09Z"]},{"key":"dc:date.issued","label":"Date","values":["2024"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Faculty of management"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["en_US"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://hdl.handle.net/10613/28124","https://doi.org/10.25316/ir-19748"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["2024"]},{"key":"dc:description.abstract","label":"Abstract","values":["The rising popularity of shared e-scooters within urban transportation systems represent a shift towards low carbon alternatives yet there remain limited investigations into the affective dimensions, such as experiences of fun, within e-scooter consumption. By focusing on the consumptive experiences of 18 e-scooter users, this study aims to understand How do experiences of fun inform micromobility consumption in urban populations? A market-oriented ethnography was undertaken across five markets in the Pacific Northwest. Rooted in Consumer Culture Theory (CCT), the study utilized qualitative techniques including electronic transit diaries, participant observation, in-depth interviews, and video recordings. The findings informed three research outputs: i) a journal manuscript that advances a theory of consumer fun where themes of corporeality, freedom, (re)discovery through novelty, social bonds & identity, and temporality were identified and discussed in context of consumer behaviour; ii) a policy-focused manuscript exploring how nostalgia in shared e-scooter experiences promotes enjoyment; and, iii) practice-oriented insights shared with industry via conference presentation and supporting digital media. Together, this research underscores the significance of affective and emotional aspects in consumers' e-scooter experiences that is highly relevant for our understanding of consumer behaviour by providing a more complete account of how fun originates for consumers. It also helps inform the service delivery and managerial decisions in the operation of e-scooter and other businesses which have experiential consumption as part of their value offering, as well as for policymakers and planners concerned with supporting a shift towards more sustainable cities."]},{"key":"dc:title","label":"Title","values":["For the Fun of It: A Culture Theory Study on How Fun Informs E-scooter Experiences"]}]}],"canonical_facts":{"dc:contributor.advisor":["Kajzer Mitchell, Ingrid"],"dc:creator":["Nygaard-Petersen, Karly"],"dc:date.accessioned":["2024-07-30T16:02:09Z"],"dc:date.available":["2024-07-30T16:02:09Z"],"dc:date.issued":["2024"],"dc:description":["2024"],"dc:description.abstract":["The rising popularity of shared e-scooters within urban transportation systems represent a shift towards low carbon alternatives yet there remain limited investigations into the affective dimensions, such as experiences of fun, within e-scooter consumption. By focusing on the consumptive experiences of 18 e-scooter users, this study aims to understand How do experiences of fun inform micromobility consumption in urban populations? A market-oriented ethnography was undertaken across five markets in the Pacific Northwest. Rooted in Consumer Culture Theory (CCT), the study utilized qualitative techniques including electronic transit diaries, participant observation, in-depth interviews, and video recordings. The findings informed three research outputs: i) a journal manuscript that advances a theory of consumer fun where themes of corporeality, freedom, (re)discovery through novelty, social bonds & identity, and temporality were identified and discussed in context of consumer behaviour; ii) a policy-focused manuscript exploring how nostalgia in shared e-scooter experiences promotes enjoyment; and, iii) practice-oriented insights shared with industry via conference presentation and supporting digital media. Together, this research underscores the significance of affective and emotional aspects in consumers' e-scooter experiences that is highly relevant for our understanding of consumer behaviour by providing a more complete account of how fun originates for consumers. It also helps inform the service delivery and managerial decisions in the operation of e-scooter and other businesses which have experiential consumption as part of their value offering, as well as for policymakers and planners concerned with supporting a shift towards more sustainable cities."],"dc:identifier.uri":["https://hdl.handle.net/10613/28124","https://doi.org/10.25316/ir-19748"],"dc:language.iso":["en_US"],"dc:subject":["Faculty of management"],"dc:title":["For the Fun of It: A Culture Theory Study on How Fun Informs E-scooter Experiences"],"dc:type":["Thesis"]},"updated_at":"2026-07-27T20:47:54Z"}