{"id":{"repo_id":"royalroads","oai_identifier":"oai:null:10170/848"},"canonical_url":"https://search.dev.ndltd.org/etd/royalroads/oai:null:10170/848","repository":{"repo_id":"royalroads","name":"Royal Roads University","base_url":"https://www.viurrspace.ca/server/oai/request"},"display":{"title":"Fueling change? Exploring guilt in climate change communications","abstract":"This study used a primarily qualitative, mixed methods approach to explore the use of guilt appeals in climate change communications. To ground the research, the study used a recent example of guilt in climate change communications that was first introduced in Ontario, Canada: Robert Shirkey’s climate change warning labels. Through a survey and focus groups, the following questions guided this study: how do people feel about guilt-based communications?; how do people feel about and respond to Robert Shirkey’s proposed climate change warning labels for fuel pumps?; and what, if any, recommendations would participants make to improve the labels and/or climate change communications? Findings reveal that participants are receptive to guilt appeals in climate change communications but highlight the need for communicators to take into account the following: responsibility, education, alternatives, and credibility. This study provides a list of recommendations to improve Shirkey’s labels and climate change communications as a whole.","abstract_html":"This study used a primarily qualitative, mixed methods approach to explore the use of guilt appeals in climate change communications. To ground the research, the study used a recent example of guilt in climate change communications that was first introduced in Ontario, Canada: Robert Shirkey’s climate change warning labels. Through a survey and focus groups, the following questions guided this study: how do people feel about guilt-based communications?; how do people feel about and respond to Robert Shirkey’s proposed climate change warning labels for fuel pumps?; and what, if any, recommendations would participants make to improve the labels and/or climate change communications? Findings reveal that participants are receptive to guilt appeals in climate change communications but highlight the need for communicators to take into account the following: responsibility, education, alternatives, and credibility. This study provides a list of recommendations to improve Shirkey’s labels and climate change communications as a whole.","abstract_has_math":false,"creators":["Hill, Caitlin"],"institution":null,"degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":["Good, Jennifer","Kool, Rick","Takach, Geo"],"committee_chairs":[],"committee_members":[],"year":2015,"date_issued":"2015-09-24","date_published":"2015-09-24","updated_at":"2026-08-21T22:21:56Z","subjects":["climate change","environmental communication","environmental education","focus groups","guilt","mixed methods"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/10170/848","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"source_record":{"url":"https://www.viurrspace.ca/server/oai/request?verb=GetRecord&metadataPrefix=dim&identifier=oai%3Anull%3A10170%2F848","prefix":"dim"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.advisor","label":"Advisor","values":["Good, Jennifer","Kool, Rick","Takach, Geo"]},{"key":"dc:creator","label":"Author","values":["Hill, Caitlin"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2015-09-25T00:13:43Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2015-09-25T00:13:43Z"]},{"key":"dc:date.issued","label":"Date","values":["2015-09-24"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["climate change","environmental communication","environmental education","focus groups","guilt","mixed methods"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://hdl.handle.net/10170/848"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This study used a primarily qualitative, mixed methods approach to explore the use of guilt appeals in climate change communications. To ground the research, the study used a recent example of guilt in climate change communications that was first introduced in Ontario, Canada: Robert Shirkey’s climate change warning labels. Through a survey and focus groups, the following questions guided this study: how do people feel about guilt-based communications?; how do people feel about and respond to Robert Shirkey’s proposed climate change warning labels for fuel pumps?; and what, if any, recommendations would participants make to improve the labels and/or climate change communications? Findings reveal that participants are receptive to guilt appeals in climate change communications but highlight the need for communicators to take into account the following: responsibility, education, alternatives, and credibility. This study provides a list of recommendations to improve Shirkey’s labels and climate change communications as a whole."]},{"key":"dc:title","label":"Title","values":["Fueling change? Exploring guilt in climate change communications"]}]}],"canonical_facts":{"dc:contributor.advisor":["Good, Jennifer","Kool, Rick","Takach, Geo"],"dc:creator":["Hill, Caitlin"],"dc:date.accessioned":["2015-09-25T00:13:43Z"],"dc:date.available":["2015-09-25T00:13:43Z"],"dc:date.issued":["2015-09-24"],"dc:description.abstract":["This study used a primarily qualitative, mixed methods approach to explore the use of guilt appeals in climate change communications. To ground the research, the study used a recent example of guilt in climate change communications that was first introduced in Ontario, Canada: Robert Shirkey’s climate change warning labels. Through a survey and focus groups, the following questions guided this study: how do people feel about guilt-based communications?; how do people feel about and respond to Robert Shirkey’s proposed climate change warning labels for fuel pumps?; and what, if any, recommendations would participants make to improve the labels and/or climate change communications? Findings reveal that participants are receptive to guilt appeals in climate change communications but highlight the need for communicators to take into account the following: responsibility, education, alternatives, and credibility. This study provides a list of recommendations to improve Shirkey’s labels and climate change communications as a whole."],"dc:identifier.uri":["http://hdl.handle.net/10170/848"],"dc:subject":["climate change","environmental communication","environmental education","focus groups","guilt","mixed methods"],"dc:title":["Fueling change? Exploring guilt in climate change communications"]},"updated_at":"2026-08-21T22:21:56Z"}