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Rowan University

How to recruit more international students

Abstract

dc:description.abstract

<p>The purpose of this study was twofold: 1) to determine international students' perspectives regarding the (U.S.) school application process, and 2) to compare recruiters' perspectives regarding the application process. Results indicated affordable tuition and alumni's satisfaction greatly influenced potential students' willingness to seriously entertain matriculation at U.S. schools. Major findings from the study included: Asian students represent over half (55%) of all international students on U.S. campuses; the United States remains the preferred destination for the vast majority of international students (80%) due to its advanced educational system; and recruiters, by a wide majority, chose paper-based application forms over online forms (37%) due to the verified authenticity of the applicants' signature. Suggestions of ways to attract prospective international students were discussed.</p>

Degree

thesis:*
Name thesis:degree_name
M.A. in Public Relations
Level thesis:degree_level
Thesis
Discipline thesis:degree_discipline
Public Relations & Advertising
Year dc:date.available
2003

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Huang, Chien-Wen
Contributors dc:contributor
  • Bagin, Donald

Subjects

dc:subject × 2

Identifiers

dc:identifier.*
Repository record dc:identifier
https://rdw.rowan.edu/etd/1453
OAI identifier oai:identifier
oai:rdw.rowan.edu:etd-2453

Chain of custody

source
Harvested from
Rowan University
Base URL
rdw.rowan.edu/do/oai/
Last updated
2026-07-24
Source record
OAI-PMH GetRecord
citation

Huang, Chien-Wen. How to recruit more international students. Thesis thesis, 2003. https://rdw.rowan.edu/etd/1453