How the internet has impacted college recruitment and admissions

<p>This study provides advice to college admissions and public relations professionals so they can make their college web sites more user friendly.</p> <p>The author surveyed 275 juniors and seniors from six randomly selected Catholic and public New Jersey high schools. There were 261 viable responses.</p> <p>The author found that the family is the most influential factor in the student's college search. Participants indicated that the Internet plays a role in most of their searches. The students rely on direct mail and guidance counselors in their search as well.</p> <p>Participants were interested in visiting college web sites that were easily navigated. The students also value the opportunity to apply on-line. Students also said that waiving the fees for on-line applications would be helpful to many of them.</p> <p>The research shows that to draw traffic to their web site, they should consider subscribing to a metasearch engine or varying their method of advertising. Most of the participants have visited metasearch engines. Because the Internet is a new medium that appeals to younger demographics, it may be a more effective way for colleges and universities to get their message out and people to their site.</p>

Name thesis:degree_name

M.A. in Public Relations

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Public Relations & Advertising

Year dc:date.available

2002

Author dc:creator

• Constantino, Maureen

Contributors dc:contributor

• Bagin, Donald

• Universities and colleges--Admission; Universities and colleges--Public relations; Web sites--Design
• Public Relations and Advertising

Repository record dc:identifier

https://rdw.rowan.edu/etd/1419

OAI identifier oai:identifier

oai:rdw.rowan.edu:etd-2419