Assisted living: internal communication to align identity and image

<p>Accomplishment of the mission of any organization relies on relationships developed. Key to these relationships is an internal communication program. As a function of public relations, the value of an internal communication program must be recognized as a requirement and implemented to achieve objectives set forth in an organization's mission statement.</p> <p>This case study established the core elements of the mission statement of Meadow Glen, an assisted-living facility. The researcher evaluated its internal communication program by conducting surveys of Meadow Glen's three central internal relationships to measure alignment of its identity with its image. The three groups surveyed were: employees, the first line of communication; the residents; and the families of the residents.</p> <p>This study demonstrates the reliance of organizations on employees as first-line communicators. Therefore, an effective internal communication program cannot be an option.</p>

Name thesis:degree_name

M.A. in Public Relations

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Public Relations & Advertising

Year dc:date.available

2003

Author dc:creator

• Govito, Katherine Pittman

Contributors dc:contributor

• FitzGerald, Suzanne

• Communication in human services; Congregate housing; Older people--Care
• Public Relations and Advertising

Repository record dc:identifier

https://rdw.rowan.edu/etd/1312

OAI identifier oai:identifier

oai:rdw.rowan.edu:etd-2312