The purpose of this study was to determine the most effective PR/Advertising techniques to disseminate an Alcohol Social Norms Campaign at college campuses. The techniques used were analyzed for their effectiveness in reaching students and decreasing binge drinking rates. Three New Jersey colleges were studied: Rowan University, Ramapo College of New Jersey and The College of New Jersey.
The researcher collected primary data from the brag books of the three colleges for the fiscal year 2004 Alcohol Social Norms Campaigns, personal interviews with the Project Directors of these campaigns, and focus groups comprised of college students. The research supported the hypotheses that certain PR/Advertising techniques applied to an Alcohol Social Norms Campaign will more effectively reach the greatest number of students and that by using the most effective techniques binge drinking rates will decrease.
","abstract_html":"<p>The purpose of this study was to determine the most effective PR/Advertising techniques to disseminate an Alcohol Social Norms Campaign at college campuses. The techniques used were analyzed for their effectiveness in reaching students and decreasing binge drinking rates. Three New Jersey colleges were studied: Rowan University, Ramapo College of New Jersey and The College of New Jersey.</p> <p>The researcher collected primary data from the brag books of the three colleges for the fiscal year 2004 Alcohol Social Norms Campaigns, personal interviews with the Project Directors of these campaigns, and focus groups comprised of college students. The research supported the hypotheses that certain PR/Advertising techniques applied to an Alcohol Social Norms Campaign will more effectively reach the greatest number of students and that by using the most effective techniques binge drinking rates will decrease.</p>","abstract_has_math":false,"creators":["DiBlasi, Christine Anna"],"institution":null,"degree_name":"M.A. in Public Relations","degree_level":"Thesis","degree_discipline":"Public Relations & Advertising","degree_department":null,"school":null,"contributors":["FitzGerald, Suzanne Sparks"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2005,"date_issued":"2005-09-01T07:00:00Z","date_published":"2005-09-01T07:00:00Z","updated_at":"2026-07-24T04:13:52Z","subjects":["College students--Alcohol use--New Jersey; Drinking of alcoholic beverages--Social aspects--New Jersey","Public Relations and Advertising"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://rdw.rowan.edu/etd/990","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["FitzGerald, Suzanne Sparks"]},{"key":"dc:creator","label":"Author","values":["DiBlasi, Christine Anna"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2016-04-11T07:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Public Relations & Advertising"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.A. in Public Relations"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["College students--Alcohol use--New Jersey; Drinking of alcoholic beverages--Social aspects--New Jersey","Public Relations and Advertising"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://rdw.rowan.edu/etd/990"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["The purpose of this study was to determine the most effective PR/Advertising techniques to disseminate an Alcohol Social Norms Campaign at college campuses. The techniques used were analyzed for their effectiveness in reaching students and decreasing binge drinking rates. Three New Jersey colleges were studied: Rowan University, Ramapo College of New Jersey and The College of New Jersey.
The researcher collected primary data from the brag books of the three colleges for the fiscal year 2004 Alcohol Social Norms Campaigns, personal interviews with the Project Directors of these campaigns, and focus groups comprised of college students. The research supported the hypotheses that certain PR/Advertising techniques applied to an Alcohol Social Norms Campaign will more effectively reach the greatest number of students and that by using the most effective techniques binge drinking rates will decrease.
"]},{"key":"dc:title","label":"Title","values":["The most effective PR/advertising techniques in disseminating an alcohol social norms campaign"]}]}],"canonical_facts":{"dc:contributor":["FitzGerald, Suzanne Sparks"],"dc:creator":["DiBlasi, Christine Anna"],"dc:date.available":["2016-04-11T07:00:00Z"],"dc:description.abstract":["The purpose of this study was to determine the most effective PR/Advertising techniques to disseminate an Alcohol Social Norms Campaign at college campuses. The techniques used were analyzed for their effectiveness in reaching students and decreasing binge drinking rates. Three New Jersey colleges were studied: Rowan University, Ramapo College of New Jersey and The College of New Jersey.
The researcher collected primary data from the brag books of the three colleges for the fiscal year 2004 Alcohol Social Norms Campaigns, personal interviews with the Project Directors of these campaigns, and focus groups comprised of college students. The research supported the hypotheses that certain PR/Advertising techniques applied to an Alcohol Social Norms Campaign will more effectively reach the greatest number of students and that by using the most effective techniques binge drinking rates will decrease.
"],"dc:identifier":["https://rdw.rowan.edu/etd/990"],"dc:subject":["College students--Alcohol use--New Jersey; Drinking of alcoholic beverages--Social aspects--New Jersey","Public Relations and Advertising"],"dc:title":["The most effective PR/advertising techniques in disseminating an alcohol social norms campaign"],"thesis:degree_discipline":["Public Relations & Advertising"],"thesis:degree_level":["Thesis"],"thesis:degree_name":["M.A. in Public Relations"]},"updated_at":"2026-07-24T04:13:52Z"}