The thesis' purposes were to (a) determine what promotional techniques engender ticket sales during a MLB team's losing season and (b) discover gender differences associated with promotions and game attendance. All losing teams of the 2006 season were analyzed, 16 total.
Promotional schedules, interviews with MLB promotions practitioners and gender focus panels provided the primary research for this study. The quantitative data from content analyzing promotional schedules were charted by how often promotions were offered and ranked by attendance popularity. Qualitative data gathered from interviews and focus panels provided detailed insight into promotional development, targeted audiences and gender preferences.
Results showed that only certain promotions engender ticket sales during a losing season, including: bobbleheads, fireworks, home-openers and fan appreciation days. In addition, it was proven that female fans are more likely than male fans to attend games during a losing season.
","abstract_html":"<p>The thesis' purposes were to (a) determine what promotional techniques engender ticket sales during a MLB team's losing season and (b) discover gender differences associated with promotions and game attendance. All losing teams of the 2006 season were analyzed, 16 total.</p> <p>Promotional schedules, interviews with MLB promotions practitioners and gender focus panels provided the primary research for this study. The quantitative data from content analyzing promotional schedules were charted by how often promotions were offered and ranked by attendance popularity. Qualitative data gathered from interviews and focus panels provided detailed insight into promotional development, targeted audiences and gender preferences.</p> <p>Results showed that only certain promotions engender ticket sales during a losing season, including: bobbleheads, fireworks, home-openers and fan appreciation days. In addition, it was proven that female fans are more likely than male fans to attend games during a losing season.</p>","abstract_has_math":false,"creators":["Mount, Melanie"],"institution":null,"degree_name":"M.A. in Public Relations","degree_level":"Thesis","degree_discipline":"Public Relations & Advertising","degree_department":null,"school":null,"contributors":["FitzGerald, Suzanne Sparks"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2007,"date_issued":"2007-07-03T07:00:00Z","date_published":"2007-07-03T07:00:00Z","updated_at":"2026-07-24T04:13:46Z","subjects":["Baseball attendance; Sports--Public relations","Public Relations and Advertising"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://rdw.rowan.edu/etd/824","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["FitzGerald, Suzanne Sparks"]},{"key":"dc:creator","label":"Author","values":["Mount, Melanie"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2016-03-29T07:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Public Relations & Advertising"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.A. in Public Relations"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Baseball attendance; Sports--Public relations","Public Relations and Advertising"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://rdw.rowan.edu/etd/824"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["The thesis' purposes were to (a) determine what promotional techniques engender ticket sales during a MLB team's losing season and (b) discover gender differences associated with promotions and game attendance. All losing teams of the 2006 season were analyzed, 16 total.
Promotional schedules, interviews with MLB promotions practitioners and gender focus panels provided the primary research for this study. The quantitative data from content analyzing promotional schedules were charted by how often promotions were offered and ranked by attendance popularity. Qualitative data gathered from interviews and focus panels provided detailed insight into promotional development, targeted audiences and gender preferences.
Results showed that only certain promotions engender ticket sales during a losing season, including: bobbleheads, fireworks, home-openers and fan appreciation days. In addition, it was proven that female fans are more likely than male fans to attend games during a losing season.
"]},{"key":"dc:title","label":"Title","values":["Gender differences & the effect of promotional techniques on fan attendance at MLB games during a losing season"]}]}],"canonical_facts":{"dc:contributor":["FitzGerald, Suzanne Sparks"],"dc:creator":["Mount, Melanie"],"dc:date.available":["2016-03-29T07:00:00Z"],"dc:description.abstract":["The thesis' purposes were to (a) determine what promotional techniques engender ticket sales during a MLB team's losing season and (b) discover gender differences associated with promotions and game attendance. All losing teams of the 2006 season were analyzed, 16 total.
Promotional schedules, interviews with MLB promotions practitioners and gender focus panels provided the primary research for this study. The quantitative data from content analyzing promotional schedules were charted by how often promotions were offered and ranked by attendance popularity. Qualitative data gathered from interviews and focus panels provided detailed insight into promotional development, targeted audiences and gender preferences.
Results showed that only certain promotions engender ticket sales during a losing season, including: bobbleheads, fireworks, home-openers and fan appreciation days. In addition, it was proven that female fans are more likely than male fans to attend games during a losing season.
"],"dc:identifier":["https://rdw.rowan.edu/etd/824"],"dc:subject":["Baseball attendance; Sports--Public relations","Public Relations and Advertising"],"dc:title":["Gender differences & the effect of promotional techniques on fan attendance at MLB games during a losing season"],"thesis:degree_discipline":["Public Relations & Advertising"],"thesis:degree_level":["Thesis"],"thesis:degree_name":["M.A. in Public Relations"]},"updated_at":"2026-07-24T04:13:46Z"}