An examination of alumni engagement at Rowan University

The purposes of this study were to (a) examine what selected alumni report about their engagement as alumni at Glassboro State College/Rowan University in the areas of giving, formal and informal involvement, politics, student recruitment, and satisfactory reflection (b) determine if there was a significant relationship between demographics factors such as age, sex, income, spouse/partner alma mater, distance from the university, and reported engagement (c) determine if there was a significant relationship between undergraduate satisfaction and alumni engagement (d) investigate what would encourage selected alumni to be more engaged as a graduate of the institution (e) see what recommendations subjects provide for future alumni events and activities. The survey tool that was utilized consisted of 59 items which collected demographics and employed a series of Likert-style statements. There was also one open-ended question. The subjects consisted of 423 alumni who graduated with their bachelor's degree from the institution. The results of the study showed that the most frequent form of engagement across all factor groupings was in the area of satisfactory reflection, followed by student recruitment. More alumni reported that they very often formally advocate or lobby on behalf of the institution than very often engage in any one area in the entire giving factor grouping. Results of the study showed no significant relationship between demographic factors and forms of engagement. There was a moderately strong correlation between three areas of satisfactory reflection and student recruitment. Alumni reported that they would be more engaged if they had more time or more money. Sixty-five alumni responded to the question asking for recommendations for future events and activities. Answers ranged from professional and career-oriented events to a camping outing, and everything in-between.

Name thesis:degree_name

M.A. Higher Education

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Educational Services, Administration, and Higher Education

Year dc:date.available

2015

Author dc:creator

• Kanady, Jessica

Contributors dc:contributor

• Sisco, Burton

• Rowan University--Alumni and alumnae
• Higher Education

Repository record dc:identifier

https://rdw.rowan.edu/etd/524

OAI identifier oai:identifier

oai:rdw.rowan.edu:etd-1523