{"id":{"repo_id":"rosario","oai_identifier":"oai:repository.urosario.edu.co:10336/20028"},"canonical_url":"https://search.dev.ndltd.org/etd/rosario/oai:repository.urosario.edu.co:10336/20028","repository":{"repo_id":"rosario","name":"Universidad del Rosario","base_url":"https://repository.urosario.edu.co/oai/request"},"display":{"title":"Gasto en publicidad y bienestar subjetivo : el caso de la pobreza en Colombia","abstract":"¿Puede la publicidad política influenciar el bienestar subjetivo de los votantes? Con la percepción de pobreza subjetiva como medida de bienestar, este estudio intenta dar respuesta a esta pregunta. Utilizando información a nivel individual de percepción de pobreza como medida de bienestar e información de gasto de publicidad en las elecciones de alcalde en Colombia en el periodo 2011-2016, se estima un modelo lineal de probabilidad en cortes transversales repetidos para establecer la relación entre estas dos variables. En la especificación más exigente, un aumento de una desviación estándar en el gasto en publicidad por votante esta correlacionado con un aumento de 1,9 puntos porcentuales en la probabilidad de que un individuo expuesto se declare pobre. Además, se presenta evidencia preliminar del origen del efecto, siendo explicado por el gasto proveniente de los candidatos retadores y no por las diferentes corrientes ideológicas de los candidatos en competencia.","abstract_html":"¿Puede la publicidad política influenciar el bienestar subjetivo de los votantes? Con la percepción de pobreza subjetiva como medida de bienestar, este estudio intenta dar respuesta a esta pregunta. Utilizando información a nivel individual de percepción de pobreza como medida de bienestar e información de gasto de publicidad en las elecciones de alcalde en Colombia en el periodo 2011-2016, se estima un modelo lineal de probabilidad en cortes transversales repetidos para establecer la relación entre estas dos variables. En la especificación más exigente, un aumento de una desviación estándar en el gasto en publicidad por votante esta correlacionado con un aumento de 1,9 puntos porcentuales en la probabilidad de que un individuo expuesto se declare pobre. Además, se presenta evidencia preliminar del origen del efecto, siendo explicado por el gasto proveniente de los candidatos retadores y no por las diferentes corrientes ideológicas de los candidatos en competencia.","abstract_has_math":false,"creators":["Aleman-Correa, Esteban"],"institution":"Universidad del Rosario","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2019,"date_issued":"2019-07-02","date_published":"2019-07-02","updated_at":"2026-07-27T20:46:05Z","subjects":["Publicidad política","Bienestar subjetivo","Pobreza","Colombia","El proceso político","Bienestar personal"],"languages":["spa"],"rights":["info:eu-repo/semantics/openAccess"],"rights_urls":["http://creativecommons.org/licenses/by-nc/2.5/co/"],"identifier_entries":[{"key":"dc:identifier","label":"Identifier","values":["http://repository.urosario.edu.co/handle/10336/20028"],"render_values":[{"text":"http://repository.urosario.edu.co/handle/10336/20028","href":"http://repository.urosario.edu.co/handle/10336/20028","code":true}]}]},"links":{"outbound_url":"https://doi.org/10.48713/10336_20028","outbound_label":"DOI","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Aleman-Correa, Esteban"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2019-07-02","2019-07-31T18:09:31Z"]},{"key":"dc:publisher","label":"Institution","values":["Universidad del Rosario","Facultad de Economía","Maestría en Economía"]},{"key":"dc:type","label":"Dc Type","values":["info:eu-repo/semantics/masterThesis","info:eu-repo/semantics/acceptedVersion"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Publicidad política","Bienestar subjetivo","Pobreza","Colombia","El proceso político","Bienestar personal"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["spa"]},{"key":"dc:rights","label":"Dc Rights","values":["info:eu-repo/semantics/openAccess","http://creativecommons.org/licenses/by-nc/2.5/co/"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://doi.org/10.48713/10336_20028","http://repository.urosario.edu.co/handle/10336/20028"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["¿Puede la publicidad política influenciar el bienestar subjetivo de los votantes? Con la percepción de pobreza subjetiva como medida de bienestar, este estudio intenta dar respuesta a esta pregunta. Utilizando información a nivel individual de percepción de pobreza como medida de bienestar e información de gasto de publicidad en las elecciones de alcalde en Colombia en el periodo 2011-2016, se estima un modelo lineal de probabilidad en cortes transversales repetidos para establecer la relación entre estas dos variables. En la especificación más exigente, un aumento de una desviación estándar en el gasto en publicidad por votante esta correlacionado con un aumento de 1,9 puntos porcentuales en la probabilidad de que un individuo expuesto se declare pobre. Además, se presenta evidencia preliminar del origen del efecto, siendo explicado por el gasto proveniente de los candidatos retadores y no por las diferentes corrientes ideológicas de los candidatos en competencia.","Can political advertising influence the subjective well-being of voters? With the perception of subjective poverty as a measure of well-being, this study attempts to answer this question. Using the perception of poverty as a measure of well-being and information on advertising expenditure in mayoral elections in Colombia in the period 2011-2016, I estimate a linear model of probability in repeated cross-sections to establish the relationship between these two variables. In the most demanding specification, an increase of a standard deviation in advertising spending per voter is correlated with an increase of 1.9 percentage points in the probability that an exposed individual declare himself as poor. In addition, i present preliminary evidence of the mechanism,with the effect being explained by the expenditure coming from the challengers candidates, and not by the different ideological trends of the competing candidates."]},{"key":"dc:format","label":"Dc Format","values":["application/pdf"]},{"key":"dc:source","label":"Dc Source","values":["Altheide, D. L. (1997). The news media, the problem frame, and the production of fear. The sociological quarterly@(4), 647–668.","Atkin, C. and G. Heald (1976). Effects of political advertising. Public Opinion Quarterly@(2), 216–228.","Benfield, W. A. (2008). Determinants of poverty and subjective well-being. Social and Economic Studies, 1–51.","Biswas-Diener, R., E. Diener, and M. Tamir (2004). The psychology of subjective well-being. Daedalus@(2), 18–25.","Brader, T. (2005). Striking a responsive chord: How political ads motivate and persuade voters by appealing to emotions. American Journal of Political Science@(2), 388–405.","Budge, I., H.-D. Klingemann, et al. (2001). Mapping policy preferences: estimates for parties, electors, and governments, 1945-1998, Volume 1. Oxford University Press on Demand.","Cappella, J. N. and K. H. Jamieson (1997). Spiral of cynicism: The press and the public good. Oxford University Press on Demand.","Claassen, R. L. (2011). Political awareness and electoral campaigns: Maximum effects for minimum citizens? Political Behavior@(2), 203–223.","Dargent, E. and P. Mu˜noz (2011). Democracy against parties? party system deinstitutionalization in colombia. Journal of Politics in Latin America@(2), 43–71.","DellaVigna, S. and E. Kaplan (2007). The fox news effect: Media bias and voting. The Quarterly Journal of Economics@(3), 1187–1234.","Dolan, P., T. Peasgood, and M. White (2008). Do we really know what makes us happy? a review of the economic literature on the factors associated with subjective well-being. Journal of economic psychology@(1), 94–122.","Esberg, J. and J. Mummolo (2018). Explaining misperceptions of crime. SSRN Worlking Paper.","Fergusson, L., P. Querubin, N. Ruiz, and J. F. Vargas (2017). The real winner’s curse. Documentos CEDE 015279, Universidad de los Andes - CEDE.","Flavin, P. and M. J. Keane (2012). Life satisfaction and political participation: Evidence from the united states. Journal of Happiness Studies@(1), 63–78.","Franz, M. M. and T. N. Ridout (2007). Does political advertising persuade? Political Behavior@(4), 465–491.","Garz, M. (2014). Good news and bad news: evidence of media bias in unemployment reports. Public Choice@(3-4), 499–515.","Healy, A. J., N. Malhotra, and C. H. Mo (2010). Irrelevant events affect voters’ evaluations of government performance. Proceedings of the National Academy of Sciences@(29), 12804–12809.","Holbrook, T. (1996). Do campaigns matter?, Volume 1. Sage.","Kahneman, D. and A. B. Krueger (2006). Developments in the measurement of subjective well-being. Journal of Economic perspectives@(1), 3–24.","Macdonald, S. E., O. Listhaug, and G. Rabinowitz (1991). Issues and party support in multiparty systems. American Political Science Review@(4), 1107–1131.","Moore, D. W. (1987). Political campaigns and the knowledge-gap hypothesis. Public Opinion Quarterly@(2), 186–200.","Nyhan, B. and J. Reifler (2010). When corrections fail: The persistence of political misperceptions. Political Behavior@(2), 303–330.","Prat, A. (2002). Campaign advertising and voter welfare. The Review of Economic Studies@(4), 999–1017.","Red de Ciudades Cómovamos (2017). Encuesta de Percepción Ciudadana Comparada 2016. Red de Ciudades Cómovamos.","MOE (2012). El Periodismo de las Elecciones 2011. Misión de Observación Electoral.","MOE (2016). El Periodismo de las Elecciones 2015. Misión de Observación Electoral.","Scheufele, D. A. (2000). Agenda-setting, priming, and framing revisited: Another look at cognitive effects of political communication. Mass communication & society@(2-3), 297–316.","Spenkuch, J. L. and D. Toniatti (2018). Political advertising and election results. The Quarterly Journal of Economics@(4), 1981–2036.","Thesen, G. (2013). When good news is scarce and bad news is good: Government responsibilities and opposition possibilities in political agenda-setting. European Journal of Political Research@(3), 364–389.","Thesen, G. (2014). Political agenda setting as mediatized politics? media–politics interactions from a party and issue competition perspective. The International Journal of Press/Politics@(2), 181–201.","Ward, G. (2015). Is happiness a predictor of election results?","Weaver, D. H. (2007). Thoughts on agenda setting, framing, and priming. Journal of communication@(1), 142–147.","instname:Universidad del Rosario","reponame:Repositorio Institucional EdocUR"]},{"key":"dc:title","label":"Title","values":["Gasto en publicidad y bienestar subjetivo : el caso de la pobreza en Colombia"]}]}],"canonical_facts":{"dc:creator":["Aleman-Correa, Esteban"],"dc:date":["2019-07-02","2019-07-31T18:09:31Z"],"dc:description":["¿Puede la publicidad política influenciar el bienestar subjetivo de los votantes? Con la percepción de pobreza subjetiva como medida de bienestar, este estudio intenta dar respuesta a esta pregunta. Utilizando información a nivel individual de percepción de pobreza como medida de bienestar e información de gasto de publicidad en las elecciones de alcalde en Colombia en el periodo 2011-2016, se estima un modelo lineal de probabilidad en cortes transversales repetidos para establecer la relación entre estas dos variables. En la especificación más exigente, un aumento de una desviación estándar en el gasto en publicidad por votante esta correlacionado con un aumento de 1,9 puntos porcentuales en la probabilidad de que un individuo expuesto se declare pobre. Además, se presenta evidencia preliminar del origen del efecto, siendo explicado por el gasto proveniente de los candidatos retadores y no por las diferentes corrientes ideológicas de los candidatos en competencia.","Can political advertising influence the subjective well-being of voters? With the perception of subjective poverty as a measure of well-being, this study attempts to answer this question. Using the perception of poverty as a measure of well-being and information on advertising expenditure in mayoral elections in Colombia in the period 2011-2016, I estimate a linear model of probability in repeated cross-sections to establish the relationship between these two variables. In the most demanding specification, an increase of a standard deviation in advertising spending per voter is correlated with an increase of 1.9 percentage points in the probability that an exposed individual declare himself as poor. In addition, i present preliminary evidence of the mechanism,with the effect being explained by the expenditure coming from the challengers candidates, and not by the different ideological trends of the competing candidates."],"dc:format":["application/pdf"],"dc:identifier":["https://doi.org/10.48713/10336_20028","http://repository.urosario.edu.co/handle/10336/20028"],"dc:language":["spa"],"dc:publisher":["Universidad del Rosario","Facultad de Economía","Maestría en Economía"],"dc:rights":["info:eu-repo/semantics/openAccess","http://creativecommons.org/licenses/by-nc/2.5/co/"],"dc:source":["Altheide, D. L. (1997). The news media, the problem frame, and the production of fear. The sociological quarterly@(4), 647–668.","Atkin, C. and G. Heald (1976). Effects of political advertising. Public Opinion Quarterly@(2), 216–228.","Benfield, W. A. (2008). Determinants of poverty and subjective well-being. Social and Economic Studies, 1–51.","Biswas-Diener, R., E. Diener, and M. Tamir (2004). The psychology of subjective well-being. Daedalus@(2), 18–25.","Brader, T. (2005). Striking a responsive chord: How political ads motivate and persuade voters by appealing to emotions. American Journal of Political Science@(2), 388–405.","Budge, I., H.-D. Klingemann, et al. (2001). Mapping policy preferences: estimates for parties, electors, and governments, 1945-1998, Volume 1. Oxford University Press on Demand.","Cappella, J. N. and K. H. Jamieson (1997). Spiral of cynicism: The press and the public good. Oxford University Press on Demand.","Claassen, R. L. (2011). Political awareness and electoral campaigns: Maximum effects for minimum citizens? Political Behavior@(2), 203–223.","Dargent, E. and P. Mu˜noz (2011). Democracy against parties? party system deinstitutionalization in colombia. Journal of Politics in Latin America@(2), 43–71.","DellaVigna, S. and E. Kaplan (2007). The fox news effect: Media bias and voting. The Quarterly Journal of Economics@(3), 1187–1234.","Dolan, P., T. Peasgood, and M. White (2008). Do we really know what makes us happy? a review of the economic literature on the factors associated with subjective well-being. Journal of economic psychology@(1), 94–122.","Esberg, J. and J. Mummolo (2018). Explaining misperceptions of crime. SSRN Worlking Paper.","Fergusson, L., P. Querubin, N. Ruiz, and J. F. Vargas (2017). The real winner’s curse. Documentos CEDE 015279, Universidad de los Andes - CEDE.","Flavin, P. and M. J. Keane (2012). Life satisfaction and political participation: Evidence from the united states. Journal of Happiness Studies@(1), 63–78.","Franz, M. M. and T. N. Ridout (2007). Does political advertising persuade? Political Behavior@(4), 465–491.","Garz, M. (2014). Good news and bad news: evidence of media bias in unemployment reports. Public Choice@(3-4), 499–515.","Healy, A. J., N. Malhotra, and C. H. Mo (2010). Irrelevant events affect voters’ evaluations of government performance. Proceedings of the National Academy of Sciences@(29), 12804–12809.","Holbrook, T. (1996). Do campaigns matter?, Volume 1. Sage.","Kahneman, D. and A. B. Krueger (2006). Developments in the measurement of subjective well-being. Journal of Economic perspectives@(1), 3–24.","Macdonald, S. E., O. Listhaug, and G. Rabinowitz (1991). Issues and party support in multiparty systems. American Political Science Review@(4), 1107–1131.","Moore, D. W. (1987). Political campaigns and the knowledge-gap hypothesis. Public Opinion Quarterly@(2), 186–200.","Nyhan, B. and J. Reifler (2010). When corrections fail: The persistence of political misperceptions. Political Behavior@(2), 303–330.","Prat, A. (2002). Campaign advertising and voter welfare. The Review of Economic Studies@(4), 999–1017.","Red de Ciudades Cómovamos (2017). Encuesta de Percepción Ciudadana Comparada 2016. Red de Ciudades Cómovamos.","MOE (2012). El Periodismo de las Elecciones 2011. Misión de Observación Electoral.","MOE (2016). El Periodismo de las Elecciones 2015. Misión de Observación Electoral.","Scheufele, D. A. (2000). Agenda-setting, priming, and framing revisited: Another look at cognitive effects of political communication. Mass communication & society@(2-3), 297–316.","Spenkuch, J. L. and D. Toniatti (2018). Political advertising and election results. The Quarterly Journal of Economics@(4), 1981–2036.","Thesen, G. (2013). When good news is scarce and bad news is good: Government responsibilities and opposition possibilities in political agenda-setting. European Journal of Political Research@(3), 364–389.","Thesen, G. (2014). Political agenda setting as mediatized politics? media–politics interactions from a party and issue competition perspective. The International Journal of Press/Politics@(2), 181–201.","Ward, G. (2015). Is happiness a predictor of election results?","Weaver, D. H. (2007). Thoughts on agenda setting, framing, and priming. Journal of communication@(1), 142–147.","instname:Universidad del Rosario","reponame:Repositorio Institucional EdocUR"],"dc:subject":["Publicidad política","Bienestar subjetivo","Pobreza","Colombia","El proceso político","Bienestar personal"],"dc:title":["Gasto en publicidad y bienestar subjetivo : el caso de la pobreza en Colombia"],"dc:type":["info:eu-repo/semantics/masterThesis","info:eu-repo/semantics/acceptedVersion"]},"updated_at":"2026-07-27T20:46:05Z"}