{"id":{"repo_id":"rosario","oai_identifier":"oai:repository.urosario.edu.co:10336/19789"},"canonical_url":"https://search.dev.ndltd.org/etd/rosario/oai:repository.urosario.edu.co:10336/19789","repository":{"repo_id":"rosario","name":"Universidad del Rosario","base_url":"https://repository.urosario.edu.co/oai/request"},"display":{"title":"Analysis of the German cosmetics market as an entry opportunity for Colombian companies : an approach to the hair care segment","abstract":"La industria cosmética se caracteriza por una tendencia dinámica al aumento y cobertura de nuevos mercados. Las empresas cosméticas colombianas están enfocando sus esfuerzos hacia estas tendencias. La presente investigación positivista y descriptiva se enfoca en el análisis de la perspectiva de las entidades de apoyo colombianas para la exportación, sobre la oportunidad que tienen las empresas cosméticas colombianas de ingresar al mercado alemán bajo un enfoque específico de clientes para la industria cosmética en el segmento de cuidado del cabello. Los datos fueron recolectados a través de cuestionarios diseñados bajo PESTEL, las Cinco Fuerzas de Porter y las variables que más afectan las empresas cuando quieren acceder a un nuevo mercado. Los hallazgos exponen dos grandes oportunidades para que los colombianos ingresen al mercado alemán: por un lado, modos de exportación y por el otro, modos intermedios de comercio como contrato de fabricación de ingredientes naturales para productos cosméticos.","abstract_html":"La industria cosmética se caracteriza por una tendencia dinámica al aumento y cobertura de nuevos mercados. Las empresas cosméticas colombianas están enfocando sus esfuerzos hacia estas tendencias. La presente investigación positivista y descriptiva se enfoca en el análisis de la perspectiva de las entidades de apoyo colombianas para la exportación, sobre la oportunidad que tienen las empresas cosméticas colombianas de ingresar al mercado alemán bajo un enfoque específico de clientes para la industria cosmética en el segmento de cuidado del cabello. Los datos fueron recolectados a través de cuestionarios diseñados bajo PESTEL, las Cinco Fuerzas de Porter y las variables que más afectan las empresas cuando quieren acceder a un nuevo mercado. Los hallazgos exponen dos grandes oportunidades para que los colombianos ingresen al mercado alemán: por un lado, modos de exportación y por el otro, modos intermedios de comercio como contrato de fabricación de ingredientes naturales para productos cosméticos.","abstract_has_math":false,"creators":["Garcia Borray, Dennys Yurlen"],"institution":"Universidad del Rosario","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2019,"date_issued":"2019-03-03","date_published":"2019-03-03","updated_at":"2026-07-27T20:46:18Z","subjects":["Análisis del macro ambiente","Análisis de mercado","Identificación de grupos específicos de clientes","Modos de entrada a un mercado","Costura, vestuario, vida personal","Macro-environment analysis","industry analysis","Market analysis with the identification of a specific group of customers","Entry modes","Industria de cosméticos","Análisis de mercadeo","Segmentación del mercado"],"languages":["spa"],"rights":["info:eu-repo/semantics/openAccess"],"rights_urls":["http://creativecommons.org/licenses/by-nc-nd/2.5/co/"],"identifier_entries":[{"key":"dc:identifier","label":"Identifier","values":["http://repository.urosario.edu.co/handle/10336/19789"],"render_values":[{"text":"http://repository.urosario.edu.co/handle/10336/19789","href":"http://repository.urosario.edu.co/handle/10336/19789","code":true}]}]},"links":{"outbound_url":"https://doi.org/10.48713/10336_19789","outbound_label":"DOI","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Garcia Borray, Dennys Yurlen"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2019-03-03","2019-05-27T19:51:43Z"]},{"key":"dc:publisher","label":"Institution","values":["Universidad del Rosario","Facultad de administración","Maestría en Dirección"]},{"key":"dc:type","label":"Dc Type","values":["info:eu-repo/semantics/masterThesis","info:eu-repo/semantics/acceptedVersion"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Análisis del macro ambiente","Análisis de mercado","Identificación de grupos específicos de clientes","Modos de entrada a un mercado","Costura, vestuario, vida personal","Macro-environment analysis","industry analysis","Market analysis with the identification of a specific group of customers","Entry modes","Industria de cosméticos","Análisis de mercadeo","Segmentación del mercado"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["spa"]},{"key":"dc:rights","label":"Dc Rights","values":["info:eu-repo/semantics/openAccess","http://creativecommons.org/licenses/by-nc-nd/2.5/co/"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://doi.org/10.48713/10336_19789","http://repository.urosario.edu.co/handle/10336/19789"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["La industria cosmética se caracteriza por una tendencia dinámica al aumento y cobertura de nuevos mercados. Las empresas cosméticas colombianas están enfocando sus esfuerzos hacia estas tendencias. La presente investigación positivista y descriptiva se enfoca en el análisis de la perspectiva de las entidades de apoyo colombianas para la exportación, sobre la oportunidad que tienen las empresas cosméticas colombianas de ingresar al mercado alemán bajo un enfoque específico de clientes para la industria cosmética en el segmento de cuidado del cabello. Los datos fueron recolectados a través de cuestionarios diseñados bajo PESTEL, las Cinco Fuerzas de Porter y las variables que más afectan las empresas cuando quieren acceder a un nuevo mercado. Los hallazgos exponen dos grandes oportunidades para que los colombianos ingresen al mercado alemán: por un lado, modos de exportación y por el otro, modos intermedios de comercio como contrato de fabricación de ingredientes naturales para productos cosméticos.","The cosmetics industry is characterized by a dynamic trend to increase and coverage of new markets. Colombian cosmetics companies signed up this trend. This positivist and descriptive research focused on the analysis of the perspective of Colombian supporting entities about the opportunity that Colombian cosmetics companies possess of entering the German market. Additional analysis was developed with the identification of a specific group of customers for the cosmetic industry in the hair care segment. The data was collected through questionnaires designed under PESTEL, Porter's Five Forces and the variables that most affect companies when they want to access a new market. The findings exposed two major opportunities for Colombians to enter the German market: Export modes or intermediate modes as contract manufacturing of natural ingredients for cosmetic products.","2021-05-27 01:01:01: Script de automatizacion de embargos. info:eu-repo/date/embargoEnd/2021-05-27"]},{"key":"dc:format","label":"Dc Format","values":["application/pdf"]},{"key":"dc:source","label":"Dc Source","values":["BACEX. (2018). Declaración de exportaciones [Data set]. Retrieved from http://servicios.mincit.gov.co.ez.urosario.edu.co/bacex/login.php","Blaschke, J. W. (2005). Globalization of cosmetic regulations. Food & Drug LJ, 60, 413.","Bryman, A., & Bell, E. (2015). Business research methods. Oxford University Press, USA.","Cadle, J., Paul, D., & Turner, P. (2010). Business Analysis Techniques: 77 Essential Tools for Success. BCS, The Chartered Institute.","Calderón, S. (2013). Oportunidades de Negocio en Alemania para exportadores colombianos - YouTube. Retrieved 8 September 2018, from https://www.youtube.com/watch?v=ehmWzr0vPv8","Cateora, P. R., Gilly, M. C., & Graham, J. (2012). International Marketing. McGraw-Hill Education.","Clark, L. J. (1998). The Essentials of Business Statistics I. United States of America: Research and Education Association.","Colombian Ministry of Commerce, Industry and Tourism. (2016). Cosméticos colombianos a base de ingredientes naturales conquistan más mercados. Retrieved 30 July 2018, from https://www.mincit.gov.co/publicaciones/35660/cosmeticos_colombianos_a_base_de_ingredient es_naturales_conquistan_mas_mercados","Cosmetics Europe. (2017). SOCIO-ECONOMIC DEVELOPMENT & ENVIRONMENTAL SUSTAINABILITY THE EUROPEAN COSMETICS INDUSTRY’S CONTRIBUTION 2017 (p. 56). Retrieved from https://www.cosmeticseurope.eu/files/8614/9738/2777/CE_Socioeconomic_ development_and_environmental_sustainability_report_2017.pdf","Cosmetics Europe Association. (2017). Cosmetics Industry. Retrieved 27 July 2018, from https://www.cosmeticseurope.eu/cosmetics-industry","Delloit. (2017). Taxation and Investment in Germany 2017, 40.","Dobson, P., Starkey, K., & Richards, J. (2004). Strategic Management Issues and Cases (Second Edition). Blackwell Publishers Ltd.","Dvoskin, R. (2004). Fundamentos de marketing: teoría y experiencia. Ediciones Granica S.A.","Editorial Reuters. (2018). Currency Quote. Retrieved 20 August 2018, from https://www.reuters.com/finance/currencies/quote?srcCurr=COP&destCurr=USD","Ekinci, Y. (2015). Designing Research Questionnaires (First Published). United Kingdom.","European Commission. (2013). Ban on Animal Testing. Retrieved 22 August 2018, from /growth/sectors/cosmetics/animal-testing_en","European Commission. (2018). Legislation. Retrieved 22 August 2018, from /growth/sectors/cosmetics/legislation_en","European Delegation in Colombia. (2012). Acuerdo Comercial Colombia y La Unión Europea (p. 29). Colombia. Retrieved from https://eeas.europa.eu/sites/eeas/files/04._acuerdo_comercial_cartilla.pdf","Europe’s leading natural cosmetics market. (2015). Retrieved 23 August 2018, from http://www.cosmetic-business.com/en/news/287467","Export.gov. (2017). Germany 7 State Owned Enterprises. Retrieved 20 August 2018, from https://www.export.gov/article?id=Germany-State-Owned-Enterprises","Federal Ministry of Education and Research. (2014). The New High Tech Strategy. Berlin, Germany. Retrieved from https://www.bmbf.de/pub/HTS_Broschuere_eng.pdf","FIDUCOLDEX. (2015). PTP | Programa de Transformación Productiva - Safe +. Retrieved 30 July 2018, from https://www.ptp.com.co/ptp-servicios/ptpproyectos/ manofacturas/safe","Gelder, D., & Woodcock, P. (2003). Marketing and Promotional Strategy. Nelson Thornes.","González, A. G., & Reverter, S. B. (2006). Los nuevos emprendedores: creación de empresas en el siglo XXI. Edicions Universitat Barcelona.","Grant, R. M. (2016). Contemporary Strategy Analysis Text and Cases (Ninth Edition). TJ International, Padstow, Cornwall.","GTAI. (n.d.). R&D Incentives. Retrieved from https://www.gtai.de/GTAI/Navigation/EN/Invest/Business-location-germany/RD-framework/rdincentives. html","Haberberg, A., & Rieple, A. (2001). The Strategic Management of Organisations (First Edition). Pearson education.","Hair, J. F., Celsi, M., Money, A., Samouel, P., & Page, M. (2016). Essentials of Business Research Methods (Third Edition). 711 Third Avenue, New York: Taylor and Francis Group.","Haircare Industry Profile: Germany. (2016). Haircare Industry Profile: Germany, 1–42.","Heinrich, B. B.-C. (2017). The New German Competition Law in a Nutshell | Lexology. Retrieved 23 August 2018, from https://www.lexology.com/library/detail.aspx?g=535d2bda- 4598-413d-86c6-05b592b1c7b5","Heinze, K. (2018). Vivaness: German natural cosmetics market by far the biggest in Europe. Retrieved 23 August 2018, from http://organic-market.info/news-in-brief-and-reportsarticle/ vivaness-german-natural-cosmetics-market-by-far-the-biggest-in-europe.html","Hollensen, S. (2013). Global Marketing (Sixth edition). Pearson","Hollensen, S. (2017). Global marketing: A decision-oriented approach (Seventh Edition). Pearson education.","Horne, J. C. V., & Wachowicz, J. M. (2002). Fundamentos de administración financiera. Pearson Educación.","Johnson, G., Scholes, K., & Whittington, R. (2009). Exploring corporate strategy (8th. ed). Harlow: Prentice Hall.","Johnson, Whittington, Scholes, Angwin, & Regner. (2017). Exploring Strategy (Eleventh Edition). Pearson.","Kirst, U. (2017). Personal care and cosmetics product in Germany (p. 7). Germany. Retrieved from file:///C:/Users/denny/Downloads/Germany%20_Personal%20Care%20and%20Cosmetics%20P roducts_FINAL.pdf","Kraay, A., Mastruzzi, M., & Kaufmann, D. (2010). The Worldwide Governance Indicators: Methodology and Analytical Issues, 30.","Kumar, S., Massie, C., & Dumonceaux, M. D. (2006). Comparative innovative business strategies of major players in cosmetic industry. Industrial Management & Data Systems, 106(3), 285–306.","Kumar, V., & Shah, D. (2015). Handbook of Research on Customer Equity in Marketing. Edward Elgar Publishing.","Lynch, Richard. (2015). Strategic Management (Seventh edition). United Kingdom: Pearson.","Madnani, N., & Khan, K. (2013). Hair cosmetics. Indian Journal of Dermatology, Venereology and Leprology, 79(5), 654–667.","Malhotra, N. K. (2010). Marketing Research and Applied Orientation (Sixth Edition). United States of America: Pearson.","Myers, M. D. (2013). Qualitative Research in Business and Management (Second Edition).","Porter, M. E. (1979). How competitive forces shape strategy","Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review, 86(1), 25–40.","Procolombia. (2014). Cosméticos | Acuerdo Comercial Unión Europea. Retrieved 30 July 2018, from http://ue.procolombia.co/oportunidad-por-sector/manufactura-y-prendas-devestir/ cosmeticos","Procolombia. (2016). INGREDIENTES NATURALES EN EL SECTOR COSMÉTICO. Retrieved from http://unctad.org/meetings/en/Presentation/ditc-ted-16082016-colombia-3- Procolombia.pdf.","Procolombia. (2017). Perfil logístico desde Colombia hacia Alemania (p. 12). Retrieved from http://ue.procolombia.co/sites/default/files/Perfil%20log%C3%ADstico%20de%20Alemania.pdf","Quinlan, C., Babin, B. J., Carr, J., Griffin, M., & Zikmund, W. G. (2011). Business research methods. South-Western Cengage Learning Andover, Hampshire.","ResearchGate. (2011). Percentage of patent applications by country of origine. Retrieved 21 August 2018, from https://www.researchgate.net/figure/Percentage-of-patent-applications-bycountry- of-origin-for-the-cosmetics-sector-of-the_fig2_290392248","Rolnicki, K. (1998). Managing Channels of Distribution: The Marketing Executive’s Complete Guide. AMACOM.","Rüb, F., Heinemann, F., Ulbricht, T., & Zohlnhöfer, R. (2017). Sustainable Governance Indicators: Germany Report (p. 54). Retrieved from http://www.sginetwork. org/docs/2017/country/SGI2017_Germany.pdf","Shao, A. T. (2002). Marketing Research. United States of America: Thomson Learning.","Share of economic sectors in GDP. (2017). Retrieved 20 August 2018, from https://www.statista.com/statistics/295519/germany-share-of-economic-sectors-in-grossdomestic- product/","Statista. (2017a). Cosmetic Market in Europe (p. 149). Retrieved from file:///C:/Users/s7a38721/Downloads/cosmetics-personal-care-fullpageDownload-Statista.pdf","Statista. (2017b). European cosmetics market share by branch 2017 | Statistic. Retrieved 29 July 2018, from https://www.statista.com/statistics/579067/european-cosmetics-market-shareby- branch/","Statista. (2017c). Germany - total population 2012-2022 | Statistic. Retrieved 21 August 2018, from https://www.statista.com/statistics/624170/total-population-of-germany/","Statista. (2017d). Hair Care - Germany | Statista Market Forecast. Retrieved 2 September 2018, from https://www.statista.com/outlook/70040000/137/hair-care/germany","Statista. (2017e). Most popular shampoo brands in Germany 2013-2017 | Survey. Retrieved 1 September 2018, from https://www.statista.com/statistics/577491/leading-shampoobrands- germany/","Statista. (2018). Top 100 Companies: Cosmetics. Retrieved 22 August 2018, from https://www.statista.com/study/41514/top-100-cosmetics-companies-global/","Talaya, Á. E. (2008). Principios de marketing. ESIC Editorial.","The Guardian. (2014). Lights, camera, lipstick: beauty vloggers are changing the face of the make-up industry.","Thompson, J. L., & Martin, F. (2014). Strategic management: Awareness & change. Cengage Learning EMEA.","UNIDO. (2015). Safe Programa de calidad para el sector cosmético (p. 5). Colombia. Retrieved from https://www.unido.org/sites/default/files/2015-07/safe_brochure_0.pdf","VISTRA. (2017). Doing Business in Germany (No. Doing Business in Germany) (p. 24). Geneva, Switzerland: VISTRA. Retrieved from https://www.vistra.com/sites/default/files/doing_business_in_germany_20171207.pdf","Wheelen, T. L., Hunger, J. D., Hoffman, A., & Bamford, C. (2015). Concepts in Strategic Management and Business Policy (Fourthen Edition). Pearson.","Whitehouse, L. (2018, August 10). Schwarzkopf hair care ‘e-brand’ launch: next level personalisation. Retrieved 22 August 2018, from https://www.cosmeticsdesigneurope. com/Article/2018/08/10/Schwarzkopf-hair-care-e-brand-launch-next-levelpersonalisation","World Bank Group. (2017). WGI 2017 Interactive > Interactive Data Access. Retrieved 12 June 2018, from http://info.worldbank.org/governance/wgi/#reports","Zensus. (2011). Census database - Dynamic and individual results.","instname:Universidad del Rosario","reponame:Repositorio Institucional EdocUR"]},{"key":"dc:title","label":"Title","values":["Analysis of the German cosmetics market as an entry opportunity for Colombian companies : an approach to the hair care segment"]}]}],"canonical_facts":{"dc:creator":["Garcia Borray, Dennys Yurlen"],"dc:date":["2019-03-03","2019-05-27T19:51:43Z"],"dc:description":["La industria cosmética se caracteriza por una tendencia dinámica al aumento y cobertura de nuevos mercados. Las empresas cosméticas colombianas están enfocando sus esfuerzos hacia estas tendencias. La presente investigación positivista y descriptiva se enfoca en el análisis de la perspectiva de las entidades de apoyo colombianas para la exportación, sobre la oportunidad que tienen las empresas cosméticas colombianas de ingresar al mercado alemán bajo un enfoque específico de clientes para la industria cosmética en el segmento de cuidado del cabello. Los datos fueron recolectados a través de cuestionarios diseñados bajo PESTEL, las Cinco Fuerzas de Porter y las variables que más afectan las empresas cuando quieren acceder a un nuevo mercado. Los hallazgos exponen dos grandes oportunidades para que los colombianos ingresen al mercado alemán: por un lado, modos de exportación y por el otro, modos intermedios de comercio como contrato de fabricación de ingredientes naturales para productos cosméticos.","The cosmetics industry is characterized by a dynamic trend to increase and coverage of new markets. Colombian cosmetics companies signed up this trend. This positivist and descriptive research focused on the analysis of the perspective of Colombian supporting entities about the opportunity that Colombian cosmetics companies possess of entering the German market. Additional analysis was developed with the identification of a specific group of customers for the cosmetic industry in the hair care segment. The data was collected through questionnaires designed under PESTEL, Porter's Five Forces and the variables that most affect companies when they want to access a new market. The findings exposed two major opportunities for Colombians to enter the German market: Export modes or intermediate modes as contract manufacturing of natural ingredients for cosmetic products.","2021-05-27 01:01:01: Script de automatizacion de embargos. info:eu-repo/date/embargoEnd/2021-05-27"],"dc:format":["application/pdf"],"dc:identifier":["https://doi.org/10.48713/10336_19789","http://repository.urosario.edu.co/handle/10336/19789"],"dc:language":["spa"],"dc:publisher":["Universidad del Rosario","Facultad de administración","Maestría en Dirección"],"dc:rights":["info:eu-repo/semantics/openAccess","http://creativecommons.org/licenses/by-nc-nd/2.5/co/"],"dc:source":["BACEX. (2018). Declaración de exportaciones [Data set]. Retrieved from http://servicios.mincit.gov.co.ez.urosario.edu.co/bacex/login.php","Blaschke, J. W. (2005). Globalization of cosmetic regulations. Food & Drug LJ, 60, 413.","Bryman, A., & Bell, E. (2015). Business research methods. Oxford University Press, USA.","Cadle, J., Paul, D., & Turner, P. (2010). Business Analysis Techniques: 77 Essential Tools for Success. BCS, The Chartered Institute.","Calderón, S. (2013). Oportunidades de Negocio en Alemania para exportadores colombianos - YouTube. Retrieved 8 September 2018, from https://www.youtube.com/watch?v=ehmWzr0vPv8","Cateora, P. R., Gilly, M. C., & Graham, J. (2012). International Marketing. McGraw-Hill Education.","Clark, L. J. (1998). The Essentials of Business Statistics I. United States of America: Research and Education Association.","Colombian Ministry of Commerce, Industry and Tourism. (2016). Cosméticos colombianos a base de ingredientes naturales conquistan más mercados. Retrieved 30 July 2018, from https://www.mincit.gov.co/publicaciones/35660/cosmeticos_colombianos_a_base_de_ingredient es_naturales_conquistan_mas_mercados","Cosmetics Europe. (2017). SOCIO-ECONOMIC DEVELOPMENT & ENVIRONMENTAL SUSTAINABILITY THE EUROPEAN COSMETICS INDUSTRY’S CONTRIBUTION 2017 (p. 56). Retrieved from https://www.cosmeticseurope.eu/files/8614/9738/2777/CE_Socioeconomic_ development_and_environmental_sustainability_report_2017.pdf","Cosmetics Europe Association. (2017). Cosmetics Industry. Retrieved 27 July 2018, from https://www.cosmeticseurope.eu/cosmetics-industry","Delloit. (2017). Taxation and Investment in Germany 2017, 40.","Dobson, P., Starkey, K., & Richards, J. (2004). Strategic Management Issues and Cases (Second Edition). Blackwell Publishers Ltd.","Dvoskin, R. (2004). Fundamentos de marketing: teoría y experiencia. Ediciones Granica S.A.","Editorial Reuters. (2018). Currency Quote. Retrieved 20 August 2018, from https://www.reuters.com/finance/currencies/quote?srcCurr=COP&destCurr=USD","Ekinci, Y. (2015). Designing Research Questionnaires (First Published). United Kingdom.","European Commission. (2013). Ban on Animal Testing. Retrieved 22 August 2018, from /growth/sectors/cosmetics/animal-testing_en","European Commission. (2018). Legislation. Retrieved 22 August 2018, from /growth/sectors/cosmetics/legislation_en","European Delegation in Colombia. (2012). Acuerdo Comercial Colombia y La Unión Europea (p. 29). Colombia. Retrieved from https://eeas.europa.eu/sites/eeas/files/04._acuerdo_comercial_cartilla.pdf","Europe’s leading natural cosmetics market. (2015). Retrieved 23 August 2018, from http://www.cosmetic-business.com/en/news/287467","Export.gov. (2017). Germany 7 State Owned Enterprises. Retrieved 20 August 2018, from https://www.export.gov/article?id=Germany-State-Owned-Enterprises","Federal Ministry of Education and Research. (2014). The New High Tech Strategy. Berlin, Germany. Retrieved from https://www.bmbf.de/pub/HTS_Broschuere_eng.pdf","FIDUCOLDEX. (2015). PTP | Programa de Transformación Productiva - Safe +. Retrieved 30 July 2018, from https://www.ptp.com.co/ptp-servicios/ptpproyectos/ manofacturas/safe","Gelder, D., & Woodcock, P. (2003). Marketing and Promotional Strategy. Nelson Thornes.","González, A. G., & Reverter, S. B. (2006). Los nuevos emprendedores: creación de empresas en el siglo XXI. Edicions Universitat Barcelona.","Grant, R. M. (2016). Contemporary Strategy Analysis Text and Cases (Ninth Edition). TJ International, Padstow, Cornwall.","GTAI. (n.d.). R&D Incentives. Retrieved from https://www.gtai.de/GTAI/Navigation/EN/Invest/Business-location-germany/RD-framework/rdincentives. html","Haberberg, A., & Rieple, A. (2001). The Strategic Management of Organisations (First Edition). Pearson education.","Hair, J. F., Celsi, M., Money, A., Samouel, P., & Page, M. (2016). Essentials of Business Research Methods (Third Edition). 711 Third Avenue, New York: Taylor and Francis Group.","Haircare Industry Profile: Germany. (2016). Haircare Industry Profile: Germany, 1–42.","Heinrich, B. B.-C. (2017). The New German Competition Law in a Nutshell | Lexology. Retrieved 23 August 2018, from https://www.lexology.com/library/detail.aspx?g=535d2bda- 4598-413d-86c6-05b592b1c7b5","Heinze, K. (2018). Vivaness: German natural cosmetics market by far the biggest in Europe. Retrieved 23 August 2018, from http://organic-market.info/news-in-brief-and-reportsarticle/ vivaness-german-natural-cosmetics-market-by-far-the-biggest-in-europe.html","Hollensen, S. (2013). Global Marketing (Sixth edition). Pearson","Hollensen, S. (2017). Global marketing: A decision-oriented approach (Seventh Edition). Pearson education.","Horne, J. C. V., & Wachowicz, J. M. (2002). Fundamentos de administración financiera. Pearson Educación.","Johnson, G., Scholes, K., & Whittington, R. (2009). Exploring corporate strategy (8th. ed). Harlow: Prentice Hall.","Johnson, Whittington, Scholes, Angwin, & Regner. (2017). Exploring Strategy (Eleventh Edition). Pearson.","Kirst, U. (2017). Personal care and cosmetics product in Germany (p. 7). Germany. Retrieved from file:///C:/Users/denny/Downloads/Germany%20_Personal%20Care%20and%20Cosmetics%20P roducts_FINAL.pdf","Kraay, A., Mastruzzi, M., & Kaufmann, D. (2010). The Worldwide Governance Indicators: Methodology and Analytical Issues, 30.","Kumar, S., Massie, C., & Dumonceaux, M. D. (2006). Comparative innovative business strategies of major players in cosmetic industry. Industrial Management & Data Systems, 106(3), 285–306.","Kumar, V., & Shah, D. (2015). Handbook of Research on Customer Equity in Marketing. Edward Elgar Publishing.","Lynch, Richard. (2015). Strategic Management (Seventh edition). United Kingdom: Pearson.","Madnani, N., & Khan, K. (2013). Hair cosmetics. Indian Journal of Dermatology, Venereology and Leprology, 79(5), 654–667.","Malhotra, N. K. (2010). Marketing Research and Applied Orientation (Sixth Edition). United States of America: Pearson.","Myers, M. D. (2013). Qualitative Research in Business and Management (Second Edition).","Porter, M. E. (1979). How competitive forces shape strategy","Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review, 86(1), 25–40.","Procolombia. (2014). Cosméticos | Acuerdo Comercial Unión Europea. Retrieved 30 July 2018, from http://ue.procolombia.co/oportunidad-por-sector/manufactura-y-prendas-devestir/ cosmeticos","Procolombia. (2016). INGREDIENTES NATURALES EN EL SECTOR COSMÉTICO. Retrieved from http://unctad.org/meetings/en/Presentation/ditc-ted-16082016-colombia-3- Procolombia.pdf.","Procolombia. (2017). Perfil logístico desde Colombia hacia Alemania (p. 12). 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Census database - Dynamic and individual results.","instname:Universidad del Rosario","reponame:Repositorio Institucional EdocUR"],"dc:subject":["Análisis del macro ambiente","Análisis de mercado","Identificación de grupos específicos de clientes","Modos de entrada a un mercado","Costura, vestuario, vida personal","Macro-environment analysis","industry analysis","Market analysis with the identification of a specific group of customers","Entry modes","Industria de cosméticos","Análisis de mercadeo","Segmentación del mercado"],"dc:title":["Analysis of the German cosmetics market as an entry opportunity for Colombian companies : an approach to the hair care segment"],"dc:type":["info:eu-repo/semantics/masterThesis","info:eu-repo/semantics/acceptedVersion"]},"updated_at":"2026-07-27T20:46:18Z"}