{"id":{"repo_id":"rosario","oai_identifier":"oai:repository.urosario.edu.co:10336/14202"},"canonical_url":"https://search.dev.ndltd.org/etd/rosario/oai:repository.urosario.edu.co:10336/14202","repository":{"repo_id":"rosario","name":"Universidad del Rosario","base_url":"https://repository.urosario.edu.co/oai/request"},"display":{"title":"Youtube, ¿un fenómeno que llegó para quedarse?","abstract":"Tratar de explicar cómo nace el fenómeno youtubers, cuáles son los temas que se abordan en youtube y cuáles tienen más acogida en las redes. Si es posible que perduren en el tiempo como una herramienta para solucionar problemas diarios o serán una moda pasajera. Cómo los youtubers han logrado impactar a través de sus canales y si esto les ha servido para posicionarse y crear empresa.","abstract_html":"Tratar de explicar cómo nace el fenómeno youtubers, cuáles son los temas que se abordan en youtube y cuáles tienen más acogida en las redes. Si es posible que perduren en el tiempo como una herramienta para solucionar problemas diarios o serán una moda pasajera. Cómo los youtubers han logrado impactar a través de sus canales y si esto les ha servido para posicionarse y crear empresa.","abstract_has_math":false,"creators":["Bustos Rincón, Sonia","Gutiérrez Maestre, Keyla Johanna"],"institution":"Universidad del Rosario","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2017,"date_issued":"2017-01-17","date_published":"2017-01-17","updated_at":"2026-07-27T20:46:59Z","subjects":["Youtube","Youtuber","Red social","Empresa digital","Análisis de medios","Interacción social","Social network","Media analysis","Redes sociales","Video digital","Celebridades"],"languages":["spa"],"rights":["info:eu-repo/semantics/openAccess"],"rights_urls":["http://creativecommons.org/licenses/by-nd/2.5/co/"],"identifier_entries":[{"key":"dc:identifier","label":"Identifier","values":["http://repository.urosario.edu.co/handle/10336/14202"],"render_values":[{"text":"http://repository.urosario.edu.co/handle/10336/14202","href":"http://repository.urosario.edu.co/handle/10336/14202","code":true}]}]},"links":{"outbound_url":"https://doi.org/10.48713/10336_14202","outbound_label":"DOI","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Bustos Rincón, Sonia","Gutiérrez Maestre, Keyla Johanna"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2017-01-17","2018-01-18T20:06:43Z"]},{"key":"dc:publisher","label":"Institution","values":["Universidad del Rosario","Facultad de Ciencias Humanas","Maestría en Periodismo"]},{"key":"dc:type","label":"Dc Type","values":["info:eu-repo/semantics/masterThesis","info:eu-repo/semantics/acceptedVersion"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Youtube","Youtuber","Red social","Empresa digital","Análisis de medios","Interacción social","Social network","Media analysis","Redes sociales","Video digital","Celebridades"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["spa"]},{"key":"dc:rights","label":"Dc Rights","values":["info:eu-repo/semantics/openAccess","http://creativecommons.org/licenses/by-nd/2.5/co/"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://doi.org/10.48713/10336_14202","http://repository.urosario.edu.co/handle/10336/14202"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["Tratar de explicar cómo nace el fenómeno youtubers, cuáles son los temas que se abordan en youtube y cuáles tienen más acogida en las redes. Si es posible que perduren en el tiempo como una herramienta para solucionar problemas diarios o serán una moda pasajera. Cómo los youtubers han logrado impactar a través de sus canales y si esto les ha servido para posicionarse y crear empresa.","Try to explain how the youtubers phenomenon is born, what are the issues addressed on youtube and which ones are most welcomed on the networks. If it is possible that they will last in time as a tool to solve daily problems or they will be a passing fad. How youtubers have managed to impact through their channels and if this has helped them position themselves and create a company."]},{"key":"dc:format","label":"Dc Format","values":["audio/mpeg"]},{"key":"dc:source","label":"Dc Source","values":["instname:Universidad del Rosario","reponame:Repositorio Institucional EdocUR"]},{"key":"dc:title","label":"Title","values":["Youtube, ¿un fenómeno que llegó para quedarse?"]}]}],"canonical_facts":{"dc:creator":["Bustos Rincón, Sonia","Gutiérrez Maestre, Keyla Johanna"],"dc:date":["2017-01-17","2018-01-18T20:06:43Z"],"dc:description":["Tratar de explicar cómo nace el fenómeno youtubers, cuáles son los temas que se abordan en youtube y cuáles tienen más acogida en las redes. Si es posible que perduren en el tiempo como una herramienta para solucionar problemas diarios o serán una moda pasajera. Cómo los youtubers han logrado impactar a través de sus canales y si esto les ha servido para posicionarse y crear empresa.","Try to explain how the youtubers phenomenon is born, what are the issues addressed on youtube and which ones are most welcomed on the networks. If it is possible that they will last in time as a tool to solve daily problems or they will be a passing fad. How youtubers have managed to impact through their channels and if this has helped them position themselves and create a company."],"dc:format":["audio/mpeg"],"dc:identifier":["https://doi.org/10.48713/10336_14202","http://repository.urosario.edu.co/handle/10336/14202"],"dc:language":["spa"],"dc:publisher":["Universidad del Rosario","Facultad de Ciencias Humanas","Maestría en Periodismo"],"dc:rights":["info:eu-repo/semantics/openAccess","http://creativecommons.org/licenses/by-nd/2.5/co/"],"dc:source":["instname:Universidad del Rosario","reponame:Repositorio Institucional EdocUR"],"dc:subject":["Youtube","Youtuber","Red social","Empresa digital","Análisis de medios","Interacción social","Social network","Media analysis","Redes sociales","Video digital","Celebridades"],"dc:title":["Youtube, ¿un fenómeno que llegó para quedarse?"],"dc:type":["info:eu-repo/semantics/masterThesis","info:eu-repo/semantics/acceptedVersion"]},"updated_at":"2026-07-27T20:46:59Z"}