The effects of payment card fraud on consumer behaviour

Payment card fraud has increased significantly in the past decade due to technological innovations and increased usage of payment cards. Fraudsters are becoming more sophisticated in their attacks, finding new ways of bypassing security systems to access card information. Previous research has focused on the direct cost of fraud and its prevention, rather than the indirect cost. This study examines one such potential cost: the change in a victim’s purchasing behaviour following payment card fraud. It is a research area that is often neglected or overlooked, though not ignored. Earlier research explores how the perception of safety, security, and trust affect payment modes and concludes that these factors impact purchase behaviour. The study concludes that in order to minimise the adverse effects of fraud, financial institutions should focus on improving trust among victims of fraud.

Authors dc:creator

• Brynja Óskarsdóttir 1995-
• Gylfi Steinn Guðmundsson 1996-

Contributors dc:contributor

• Háskólinn í Reykjavík

• Viðskiptafræði
• Greiðslukort
• Auðgunarbrot
• Neytendahegðun
• Business administration
• Credit cards
• Fraud
• Consumer behavior

Language dc:language.iso

en

Handle dc:identifier.uri

http://hdl.handle.net/1946/38772

OAI identifier oai:identifier

oai:skemman.is:1946/38772