Asymmetric dominance effect in choice for others

When making choices the context of the offer influences how decision makers measure value. The asymmetric dominance effect is a theory of how choices change when a third and completely dominated decoy option is added to a two choice set, as a way for decision makers to simplify the decision. Choosing for others is a common occurrence, yet not widely explored in the literature. Results of an experiments showed that the asymmetrically dominated decoy has an effect when participants are choosing for themselves, however it did not have an effect for participants choosing for a friend. The results show that there is a difference between choosing for self and choosing for others.

Author dc:creator

• Arna Helgadóttir 1989-

Contributors dc:contributor

• Háskólinn í Reykjavík

• Viðskiptafræði
• Ákvarðanataka
• Business administration
• Decision-making

Language dc:language.iso

en

Handle dc:identifier.uri

http://hdl.handle.net/1946/22644

OAI identifier oai:identifier

oai:skemman.is:1946/22644