{"id":{"repo_id":"reykjavik","oai_identifier":"oai:skemman.is:1946/18664"},"canonical_url":"https://search.dev.ndltd.org/etd/reykjavik/oai:skemman.is:1946/18664","repository":{"repo_id":"reykjavik","name":"Reykjavík University","base_url":"https://skemman.is/oai/request"},"display":{"title":"Applying reconstructuralist models in the IaaS market : a case study of GreenQloud","abstract":"This thesis is a case study on a green cloud IaaS provider, which is competing in an increasingly competitive environment. Blue ocean strategy, which is also termed reconstructuralist strategy, and the five forces model, are explored and applied to three separate groups of customers, to go beyond accepted market boundaries, in the search for uncontested market space. Further efforts to locate a strategy within the accepted market boundaries concentrates around a unique value driver, which the case company possesses, with their green model. The research includes the identification of the competitive factors in the cloud IaaS market, as well as survey data identifying the importance of the factors, which are competed on in the market. The aim of this research is to find uncontested market space for the case company, as well as researching the need for a further improvement of their green value.","abstract_html":"This thesis is a case study on a green cloud IaaS provider, which is competing in an increasingly competitive environment. Blue ocean strategy, which is also termed reconstructuralist strategy, and the five forces model, are explored and applied to three separate groups of customers, to go beyond accepted market boundaries, in the search for uncontested market space. Further efforts to locate a strategy within the accepted market boundaries concentrates around a unique value driver, which the case company possesses, with their green model. The research includes the identification of the competitive factors in the cloud IaaS market, as well as survey data identifying the importance of the factors, which are competed on in the market. The aim of this research is to find uncontested market space for the case company, as well as researching the need for a further improvement of their green value.","abstract_has_math":false,"creators":["Nicola Storgaard 1984-"],"institution":null,"degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":["Háskólinn í Reykjavík"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2014,"date_issued":"2014-06-05","date_published":"2014-06-05","updated_at":"2026-07-27T20:38:22Z","subjects":["Alþjóðaviðskipti","International business","Marketing","Business planning","Markaðsfræði","Viðskiptaáætlanir","Meistaraprófsritgerðir"],"languages":["en"],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/1946/18664","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Háskólinn í Reykjavík"]},{"key":"dc:creator","label":"Author","values":["Nicola Storgaard 1984-"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2014-06-05T11:38:04Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2014-06-05T11:38:04Z"]},{"key":"dc:date.issued","label":"Date","values":["2014-06-05"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Alþjóðaviðskipti","International business","Marketing","Business planning","Markaðsfræði","Viðskiptaáætlanir","Meistaraprófsritgerðir"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["en"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://hdl.handle.net/1946/18664"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This thesis is a case study on a green cloud IaaS provider, which is competing in an increasingly competitive environment. Blue ocean strategy, which is also termed reconstructuralist strategy, and the five forces model, are explored and applied to three separate groups of customers, to go beyond accepted market boundaries, in the search for uncontested market space. Further efforts to locate a strategy within the accepted market boundaries concentrates around a unique value driver, which the case company possesses, with their green model. The research includes the identification of the competitive factors in the cloud IaaS market, as well as survey data identifying the importance of the factors, which are competed on in the market. The aim of this research is to find uncontested market space for the case company, as well as researching the need for a further improvement of their green value."]},{"key":"dc:title","label":"Title","values":["Applying reconstructuralist models in the IaaS market : a case study of GreenQloud"]}]}],"canonical_facts":{"dc:contributor":["Háskólinn í Reykjavík"],"dc:creator":["Nicola Storgaard 1984-"],"dc:date.accessioned":["2014-06-05T11:38:04Z"],"dc:date.available":["2014-06-05T11:38:04Z"],"dc:date.issued":["2014-06-05"],"dc:description.abstract":["This thesis is a case study on a green cloud IaaS provider, which is competing in an increasingly competitive environment. Blue ocean strategy, which is also termed reconstructuralist strategy, and the five forces model, are explored and applied to three separate groups of customers, to go beyond accepted market boundaries, in the search for uncontested market space. Further efforts to locate a strategy within the accepted market boundaries concentrates around a unique value driver, which the case company possesses, with their green model. The research includes the identification of the competitive factors in the cloud IaaS market, as well as survey data identifying the importance of the factors, which are competed on in the market. The aim of this research is to find uncontested market space for the case company, as well as researching the need for a further improvement of their green value."],"dc:identifier.uri":["http://hdl.handle.net/1946/18664"],"dc:language.iso":["en"],"dc:subject":["Alþjóðaviðskipti","International business","Marketing","Business planning","Markaðsfræði","Viðskiptaáætlanir","Meistaraprófsritgerðir"],"dc:title":["Applying reconstructuralist models in the IaaS market : a case study of GreenQloud"],"dc:type":["Thesis"]},"updated_at":"2026-07-27T20:38:22Z"}