{"id":{"repo_id":"reykjavik","oai_identifier":"oai:skemman.is:1946/16347"},"canonical_url":"https://search.dev.ndltd.org/etd/reykjavik/oai:skemman.is:1946/16347","repository":{"repo_id":"reykjavik","name":"Reykjavík University","base_url":"https://skemman.is/oai/request"},"display":{"title":"Customer Acquisition: Variables affecting exchange relationship initiation at a Danish bank","abstract":"This thesis is a case study of a newly acquired Danish bank with branches across the country. Theories on how to acquire customers are explored focusing on relationship marketing, the six-markets model, customer relationship management, and theory of interorganizational relationship exchange. 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