Consumer Ethnocentrism in Product Evaluation: The case of Iceland
type: CreativeWork
description: There has been very little discussion in Iceland whether consumers are more favorable towards domestic made products, rather than imported. The concept Country of Origin (COO) has been studied widely for years in other countries. From the literature review, it was apparent that COO, Country´s image and ethnocentrism does influence consumers evaluation of products and it varies between low and high involvement products. This study aims to explore if there is a significant effectt of consumer ethnocentrism in product evalation in Iceland.
abstract: There has been very little discussion in Iceland whether consumers are more favorable towards domestic made products, rather than imported. The concept Country of Origin (COO) has been studied widely for years in other countries. From the literature review, it was apparent that COO, Country´s image and ethnocentrism does influence consumers evaluation of products and it varies between low and high involvement products. This study aims to explore if there is a significant effectt of consumer ethnocentrism in product evalation in Iceland.
author: Snorri Valur Steindórsson 1981-
language: is
keywords: Neytendahegðun, Ísland, Alþjóðaviðskipti, Meistaraprófsritgerðir, Consumer behavior, International business
date published: 2012-01-19
date modified: 2026-07-27T20:39:57Z
provider: Reykjavík University
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: Reykjavík University

PropertyValue
property ID: Handle
value: http://hdl.handle.net/1946/10645