More Than Just Words: How the Communication Styles Adopted by Brands Affect Their Relationships with Consumers

Gretry, A.

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[S.l.] : [S.n.]

More Than Just Words: How the Communication Styles Adopted by Brands Affect Their Relationships with Consumers

dc:creator Gretry, A.

dc:date2017

Abstract

dc:description

Contains fulltext : 170027.pdf (Publisher’s version ) (Open Access)

Degree

thesis:*

Grantor dc:publisher: [S.l.] : [S.n.]
Year dc:date: 2017

Author and committee

dc:creator, dc:contributor.*

Author dc:creator: Gretry, A.
Contributors dc:contributor: Riel, A.C.R. van
Robert, J.
Horváth, C.

Subjects

dc:subject × 1

Institute for Management Research

Identifiers

dc:identifier.*

Identifier: 9789462995598
OAI identifier oai:identifier: oai:repository.ubn.ru.nl:2066/170027

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Harvested from: Radboud University Nijmegen
Base URL: repository.ubn.ru.nl/oai/request
Last updated: 2026-07-24
Source record: OAI-PMH GetRecord

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citation

Gretry, A.. More Than Just Words: How the Communication Styles Adopted by Brands Affect Their Relationships with Consumers. [S.l.] : [S.n.], 2017. http://hdl.handle.net/2066/170027

More Than Just Words: How the Communication Styles Adopted by Brands Affect Their Relationships with Consumers

Abstract

Degree

Author and committee

Subjects

Identifiers

Chain of custody

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