{"id":{"repo_id":"qucosa-diss","oai_identifier":"oai:qucosa:de:qucosa:73771"},"canonical_url":"https://search.dev.ndltd.org/etd/qucosa-diss/oai:qucosa:de:qucosa:73771","repository":{"repo_id":"qucosa-diss","name":"QUCOSA","base_url":"http://www.qucosa.de/oai/"},"display":{"title":"Consumer behavior in a multichannel context and its managerial implications","abstract":"The dissertation project consists of four papers. Two papers are concerned with multichannel customer behavior: (a) drivers of competitive webrooming and (b) profitability effects of offline channel additions. The remaining two papers deal with consumer reactions towards different website cookie notifications.","abstract_html":"The dissertation project consists of four papers. Two papers are concerned with multichannel customer behavior: (a) drivers of competitive webrooming and (b) profitability effects of offline channel additions. The remaining two papers deal with consumer reactions towards different website cookie notifications.","abstract_has_math":false,"creators":["Bornschein, Rico"],"institution":"HHL Leipzig Graduate School of Management","degree_name":null,"degree_level":"thesis.doctoral","degree_discipline":null,"degree_department":null,"school":null,"contributors":["Kirchgeorg, Manfred","Maier, Erik"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2020,"date_issued":"2020-05-07","date_published":"2020-05-07","updated_at":"2026-07-24T03:56:55Z","subjects":["multichannel","channel addition","cookie notifications","webrooming","omnichannel","Cookie-Benachrichtigungen"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":null,"outbound_label":null,"outbound_source":null},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Kirchgeorg, Manfred","Maier, Erik"]},{"key":"dc:creator","label":"Author","values":["Bornschein, Rico"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:publisher","label":"Institution","values":["Sächsische Landesbibliothek – Staats- und Universitätsbibliothek Dresden"]},{"key":"dc:type","label":"Dc Type","values":["doctoralThesis"]},{"key":"thesis:degree_level","label":"Degree Level","values":["thesis.doctoral"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["HHL Leipzig Graduate School of Management"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["multichannel","channel addition","cookie notifications","webrooming","omnichannel","Cookie-Benachrichtigungen"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["The dissertation project consists of four papers. Two papers are concerned with multichannel customer behavior: (a) drivers of competitive webrooming and (b) profitability effects of offline channel additions. The remaining two papers deal with consumer reactions towards different website cookie notifications."]},{"key":"dc:title","label":"Title","values":["Consumer behavior in a multichannel context and its managerial implications"]}]}],"canonical_facts":{"dc:contributor":["Kirchgeorg, Manfred","Maier, Erik"],"dc:creator":["Bornschein, Rico"],"dc:description.abstract":["The dissertation project consists of four papers. Two papers are concerned with multichannel customer behavior: (a) drivers of competitive webrooming and (b) profitability effects of offline channel additions. The remaining two papers deal with consumer reactions towards different website cookie notifications."],"dc:publisher":["Sächsische Landesbibliothek – Staats- und Universitätsbibliothek Dresden"],"dc:subject":["multichannel","channel addition","cookie notifications","webrooming","omnichannel","Cookie-Benachrichtigungen"],"dc:title":["Consumer behavior in a multichannel context and its managerial implications"],"dc:type":["doctoralThesis"],"thesis:degree_level":["thesis.doctoral"],"thesis:institution_name":["HHL Leipzig Graduate School of Management"]},"updated_at":"2026-07-24T03:56:55Z"}