{"id":{"repo_id":"qucosa-diss","oai_identifier":"oai:qucosa:de:qucosa:72873"},"canonical_url":"https://search.dev.ndltd.org/etd/qucosa-diss/oai:qucosa:de:qucosa:72873","repository":{"repo_id":"qucosa-diss","name":"QUCOSA","base_url":"http://www.qucosa.de/oai/"},"display":{"title":"Structural changes in online retailing and the marketing mix","abstract":"The online retail environment is expanding, enhancing the possibilities for customers to shop online. On the one hand, a proliferation of online channels establishes a multichannel online retailing landscape, which offers customers more alternatives in terms of where to shop online. On the other hand, a change in the user interaction mode of existing customer touchpoints, from graphics to voice, creates new voice dialog interfaces, which enhance the way with regard to how customers can shop online. In this context, this publication-based dissertation aims to generate theoretical and practical contributions on these two most recent developments in online retailing, i.e., multichannel online retailing and voice dialog interfaces, to improve marketing mix decision-making.","abstract_html":"The online retail environment is expanding, enhancing the possibilities for customers to shop online. On the one hand, a proliferation of online channels establishes a multichannel online retailing landscape, which offers customers more alternatives in terms of where to shop online. On the other hand, a change in the user interaction mode of existing customer touchpoints, from graphics to voice, creates new voice dialog interfaces, which enhance the way with regard to how customers can shop online. In this context, this publication-based dissertation aims to generate theoretical and practical contributions on these two most recent developments in online retailing, i.e., multichannel online retailing and voice dialog interfaces, to improve marketing mix decision-making.","abstract_has_math":false,"creators":["Naujoks, Tobias"],"institution":"HHL Leipzig Graduate School of Management","degree_name":null,"degree_level":"thesis.doctoral","degree_discipline":null,"degree_department":null,"school":null,"contributors":["Kirchgeorg, Manfred","Vilks, Arnis"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2020,"date_issued":"2020-10-06","date_published":"2020-10-06","updated_at":"2026-07-24T03:56:21Z","subjects":["Business-to-Consumer E-Marketplaces","channel-based price differentiation","marketing mix","multichannel online retailing","smart speakers","voice dialog interfaces","Business-to-Consumer Online-Marktplätze","kanalbasierte Preisdifferenzierung","Marketing-Mix","Multikanal-Onlinehandel","Smart Speaker","Voice-Dialog-Interfaces"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":null,"outbound_label":null,"outbound_source":null},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Kirchgeorg, Manfred","Vilks, Arnis"]},{"key":"dc:creator","label":"Author","values":["Naujoks, Tobias"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:publisher","label":"Institution","values":["Sächsische Landesbibliothek – Staats- und Universitätsbibliothek Dresden"]},{"key":"dc:type","label":"Dc Type","values":["doctoralThesis"]},{"key":"thesis:degree_level","label":"Degree Level","values":["thesis.doctoral"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["HHL Leipzig Graduate School of Management"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Business-to-Consumer E-Marketplaces","channel-based price differentiation","marketing mix","multichannel online retailing","smart speakers","voice dialog interfaces","Business-to-Consumer Online-Marktplätze","kanalbasierte Preisdifferenzierung","Marketing-Mix","Multikanal-Onlinehandel","Smart Speaker","Voice-Dialog-Interfaces"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["The online retail environment is expanding, enhancing the possibilities for customers to shop online. On the one hand, a proliferation of online channels establishes a multichannel online retailing landscape, which offers customers more alternatives in terms of where to shop online. On the other hand, a change in the user interaction mode of existing customer touchpoints, from graphics to voice, creates new voice dialog interfaces, which enhance the way with regard to how customers can shop online. In this context, this publication-based dissertation aims to generate theoretical and practical contributions on these two most recent developments in online retailing, i.e., multichannel online retailing and voice dialog interfaces, to improve marketing mix decision-making."]},{"key":"dc:title","label":"Title","values":["Structural changes in online retailing and the marketing mix"]}]}],"canonical_facts":{"dc:contributor":["Kirchgeorg, Manfred","Vilks, Arnis"],"dc:creator":["Naujoks, Tobias"],"dc:description.abstract":["The online retail environment is expanding, enhancing the possibilities for customers to shop online. On the one hand, a proliferation of online channels establishes a multichannel online retailing landscape, which offers customers more alternatives in terms of where to shop online. On the other hand, a change in the user interaction mode of existing customer touchpoints, from graphics to voice, creates new voice dialog interfaces, which enhance the way with regard to how customers can shop online. 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