Magic to manic : the evolution of the zombie figure In fiction and its basis In moral panic dissemination
type: CreativeWork
description: The lack of research into the Zombie figure in popular literature is examined in this study in contrast to the sociological and film studies of the genre. The value of the Zombie literary figure is examined as an example of cultural discourse using Bourdieu s field of cultural exchange framework. A cultural studies approach is used to identify the value of examination of the relationship between consumer demand and the external cultural influences on consumer motivations. This is done through firstly examining the introduction of the Zombie figure into literary and public discourse, as well as to examine the cultural significance of the Zombie figure specifically and the horror genre as a whole. In order to identify changing consumer demands a statistically valid sample of Zombie titles was captured in a bibliography using content analysis on epi- and paratextual elements of definition of the Zombie figure. The content analysis of the Zombie titles in the bibliography identifies several categories of Zombie figure, as well as identifies changing trends in the Zombie horror genre. The compiled bibliography of Zombie fiction represents the only such bibliography in existence that spans from 1921-2013. The external cultural influences on the demand for Zombie horror literature will be juxtaposed with the prevalence and dissipation of moral panics. Conclusions on the influence of moral panics on Zombie figures are drawn through a juxtaposition of identified moral panics and the prevalence of Zombie categories. The representation of moral panics in the horror literature produced by a culture examines not only the expression of the dominant cultural ideology but also speaks to the creation of cultural artefacts within a culture. Furthermore, the application of the traditional journalism and social sciences related theory of moral panics to a wider mass communication landscape, such as popular fiction publishing, introduces a new avenue of research in readership and publis…
abstract: The lack of research into the Zombie figure in popular literature is examined in this study in contrast to the sociological and film studies of the genre. The value of the Zombie literary figure is examined as an example of cultural discourse using Bourdieu s field of cultural exchange framework. A cultural studies approach is used to identify the value of examination of the relationship between consumer demand and the external cultural influences on consumer motivations. This is done through firstly examining the introduction of the Zombie figure into literary and public discourse, as well as to examine the cultural significance of the Zombie figure specifically and the horror genre as a whole. In order to identify changing consumer demands a statistically valid sample of Zombie titles was captured in a bibliography using content analysis on epi- and paratextual elements of definition of the Zombie figure. The content analysis of the Zombie titles in the bibliography identifies several categories of Zombie figure, as well as identifies changing trends in the Zombie horror genre. The compiled bibliography of Zombie fiction represents the only such bibliography in existence that spans from 1921-2013. The external cultural influences on the demand for Zombie horror literature will be juxtaposed with the prevalence and dissipation of moral panics. Conclusions on the influence of moral panics on Zombie figures are drawn through a juxtaposition of identified moral panics and the prevalence of Zombie categories. The representation of moral panics in the horror literature produced by a culture examines not only the expression of the dominant cultural ideology but also speaks to the creation of cultural artefacts within a culture. Furthermore, the application of the traditional journalism and social sciences related theory of moral panics to a wider mass communication landscape, such as popular fiction publishing, introduces a new avenue of research in readership and publis…
language: en
keywords: UCTD
date published: 2015
date modified: 2026-07-24T03:52:48Z
provider: University of Pretoria
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: University of Pretoria

PropertyValue
property ID: Handle
value: http://hdl.handle.net/2263/57236