Location Strategies of Multinational Hotel Groups in China: An Application of Game Theory
type: CreativeWork
description: Location is an important issue for multinational hotel groups (MHGs) as it influences the competitive advantages and even survival of hotel corporations. The first aim of this thesis is critically review existing literature related to MHGs regarding the current situation in China and their decision-making process for hotel location choice. Then, it aims to develop in-depth insights into key factors influencing the location strategies of MHGs in mainland China. In addition, it also attempts to develop regression models to reflect the decision-making process and each role of stakeholders. It has seven specific research objectives, including (1) reviewing literature relating to MHGs and its explanation, (2) summarising the characteristics of the Chinese hospitality and current situation of MHGs in China, (3) addressing the functions of game theory and its applications in industry, (4) exploring roles and influences of different stakeholders during the MHGs expansion in China, (5) synthesising the stakeholder’s views and establishing inter-relationships among the stakeholders, (6) evaluating factors that influencing the locational decision-making process, (7) examining validity and reliability of the decision-making models. In order to achieve the research aims and objectives, with the development of the conceptual framework, a mixed research method was employed in this study which included two steps interviewing and secondary data analysis. 15 interviews were made for collecting the opinions of industrialists and the results of the interviews gave the direction of research regarding the determining factors for MHGs’ location strategies formulation. Secondary data was collected from Chinese national bureaucratic statistics and local government official data websites including 9 cities ranging from 1999 to 2018. Three regression models were built for representing the relevant stakeholders’ interests. The findings of this study shed new light on the decision-making proces…
abstract: Location is an important issue for multinational hotel groups (MHGs) as it influences the competitive advantages and even survival of hotel corporations. The first aim of this thesis is critically review existing literature related to MHGs regarding the current situation in China and their decision-making process for hotel location choice. Then, it aims to develop in-depth insights into key factors influencing the location strategies of MHGs in mainland China. In addition, it also attempts to develop regression models to reflect the decision-making process and each role of stakeholders. It has seven specific research objectives, including (1) reviewing literature relating to MHGs and its explanation, (2) summarising the characteristics of the Chinese hospitality and current situation of MHGs in China, (3) addressing the functions of game theory and its applications in industry, (4) exploring roles and influences of different stakeholders during the MHGs expansion in China, (5) synthesising the stakeholder’s views and establishing inter-relationships among the stakeholders, (6) evaluating factors that influencing the locational decision-making process, (7) examining validity and reliability of the decision-making models. In order to achieve the research aims and objectives, with the development of the conceptual framework, a mixed research method was employed in this study which included two steps interviewing and secondary data analysis. 15 interviews were made for collecting the opinions of industrialists and the results of the interviews gave the direction of research regarding the determining factors for MHGs’ location strategies formulation. Secondary data was collected from Chinese national bureaucratic statistics and local government official data websites including 9 cities ranging from 1999 to 2018. Three regression models were built for representing the relevant stakeholders’ interests. The findings of this study shed new light on the decision-making proces…
author: Chen, Xiazhao
language: eng
keywords: Game theory, Multinational Hotel Groups, Locational Stratetgy, Decision-Making Process
date published: 2022-01-01T08:00:00Z
date modified: 2026-07-24T03:49:48Z
provider: University of Plymouth
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: University of Plymouth