Consumer Streaks

Because of technological developments, consumers can record and track their behaviors more easily than ever before. Consequently, consumers are now especially aware of their streaks (i.e., doing something three or more times in a row) and other patterns of behavior. In my dissertation, I explore how patterns of repeated behavior – in particular, streaks – influence actual and predicted behavior. Chapter 1 examines how streaks of consecutive behaviors affect consumers’ subsequent decisions to continue those behaviors. Chapter 2 investigates how patterns of past behavior inform people’s forecasts about goal-directed behavior and inferences of commitment.

Author dc:creator

• Silverman, Jackie

Advisor dc:contributor.advisor

• Deborah Small

Statement dc:rights

• Jackie Silverman

Language dc:language

en

Repository record dc:identifier.uri

https://repository.upenn.edu/handle/20.500.14332/30278

OAI identifier oai:identifier

oai:repository.upenn.edu:20.500.14332/30278