Understanding Individuals’ Willingness for Prosocial Data Disclosure: Exploring Antecedents and Investigating Strategies for its Promotion

Privacy research has traditionally focused on understanding individuals' behavior in disclosing personal data by assuming that individuals disclose their data mainly out of self-interest. However, in many contexts, individuals disclose their data primarily for the benefit of others and society, thereby showing a form of prosocial behavior. This dissertation conceptualizes these types of data disclosure as prosocial data disclosures and argues that existing privacy research frameworks, such as the privacy calculus, have not been sufficiently applied in privacy research and need to be reevaluated to fully capture the complexities of prosocial data disclosures. Despite the growing relevance of understanding individuals’ willingness for prosocial data disclosures, existing research in this field is limited. This dissertation consists of four essays that seek to deepen the understanding of the underlying decision-making processes of individuals by exploring the antecedents and investigating strategies that promote prosocial data disclosure. By employing different research methods, including systematic literature reviews, qualitative and quantitative surveys, interviews, workshops, and conjoint analysis, this dissertation contributes to the identification of the multifaceted antecedents of prosocial data disclosure which can be classified into different drivers and barriers. Furthermore, by integrating insights from different disciplines such as behavioral economics, social psychology, and information systems research, this dissertation provides empirical evidence for the use of message framing and the deliberate emphasis on impact uncertainty as two promising strategies in promoting prosocial data disclosure. The findings derived from all four essays inform privacy research and prosocial behavior research about the need for sophisticated theories that are capable of better capturing the complexities of prosocial data disclosure. Additionally, the findings offer practical implications for designing ethically responsible data disclosure practices while respecting individual privacy rights.

Level thesis:degree_level

thesis.doctoral

Grantor dc:publisher

Universität Passau

Year

2024

Author dc:creator

• Ghaffar, Abdul Muqeet

Contributors dc:contributor

• Widjaja, Thomas
• Lehner, Franz

• privacy
• behavioral economics
• social psychology
• message framing
• impact uncertainty

Statement dc:rights

• Standardbedingung laut Einverständniserklärung

Repository record source_url

https://opus4.kobv.de/opus4-uni-passau/frontdoor/index/index/docId/1500

OAI identifier oai:identifier

oai:kobv.de-opus4-uni-passau:1500