{"id":{"repo_id":"passau-thes","oai_identifier":"oai:kobv.de-opus4-uni-passau:1376"},"canonical_url":"https://search.dev.ndltd.org/etd/passau-thes/oai:kobv.de-opus4-uni-passau:1376","repository":{"repo_id":"passau-thes","name":"Universität Passau","base_url":"https://opus4.kobv.de/opus4-uni-passau/oai"},"display":{"title":"Taking the First Step on the Consumer Privacy Journey - Three Essays on Consumers' Privacy-Related Decision-Making","abstract":"Data has become a necessary resource for firm operations in the modern digital world, explaining their growing data gathering efforts. Due to this development, consumers are confronted with decisions to disclose personal data on a daily basis, and have become increasingly intentional about data sharing. While this reluctance to disclose personal data poses challenges for firms, at the same time, it also creates new opportunities for improving privacy-related interactions with customers. This dissertation advocates for a more holistic perspective on consumers’ privacy-related decision-making and introduces the consumer privacy journey consisting of three subsequent phases: pre data disclosure, data disclosure, post data disclosure. In three independent essays, I stress the importance of investigating data requests (i.e., the first step of this journey) as they represent a largely neglected, yet, potentially powerful means to influence consumers’ decision-making and decision-evaluation processes. Based on dual-processing models of decision-making, this dissertation focuses on both consumers’ cognitive and affective evaluations of privacy-related information: First, Essay 1 offers novel conceptualizations and operationalizations of consumers’ perceived behavioral control over personal data (i.e., cognitive processing) in the context of Artificial Intelligence (AI)-based data disclosure processes. Next, Essay 2 examines consumers’ cognitive and affective processing of a data request that entails relevance arguments as well as relevance-illustrating game elements. Finally, Essay 3 categorizes affective cues that trigger consumers’ affective processing of a data request and proposes that such cues need to fit with a specific data disclosure situation to foster long-term decision satisfaction. Collectively, my findings provide research and practice with new insights into consumers’ privacy perceptions and behaviors, which are particularly valuable in the context of complex, new (technology-enabled) data disclosure situations.","abstract_html":"Data has become a necessary resource for firm operations in the modern digital world, explaining their growing data gathering efforts. Due to this development, consumers are confronted with decisions to disclose personal data on a daily basis, and have become increasingly intentional about data sharing. While this reluctance to disclose personal data poses challenges for firms, at the same time, it also creates new opportunities for improving privacy-related interactions with customers. This dissertation advocates for a more holistic perspective on consumers’ privacy-related decision-making and introduces the consumer privacy journey consisting of three subsequent phases: pre data disclosure, data disclosure, post data disclosure. In three independent essays, I stress the importance of investigating data requests (i.e., the first step of this journey) as they represent a largely neglected, yet, potentially powerful means to influence consumers’ decision-making and decision-evaluation processes. Based on dual-processing models of decision-making, this dissertation focuses on both consumers’ cognitive and affective evaluations of privacy-related information: First, Essay 1 offers novel conceptualizations and operationalizations of consumers’ perceived behavioral control over personal data (i.e., cognitive processing) in the context of Artificial Intelligence (AI)-based data disclosure processes. Next, Essay 2 examines consumers’ cognitive and affective processing of a data request that entails relevance arguments as well as relevance-illustrating game elements. Finally, Essay 3 categorizes affective cues that trigger consumers’ affective processing of a data request and proposes that such cues need to fit with a specific data disclosure situation to foster long-term decision satisfaction. Collectively, my findings provide research and practice with new insights into consumers’ privacy perceptions and behaviors, which are particularly valuable in the context of complex, new (technology-enabled) data disclosure situations.","abstract_has_math":false,"creators":["Zimmermann, Johanna Anita"],"institution":"Universität Passau","degree_name":null,"degree_level":"thesis.doctoral","degree_discipline":null,"degree_department":null,"school":null,"contributors":["Schumann, Jan Hendrik","Totzek, Dirk"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2023,"date_issued":"2023-12-21","date_published":"2023-12-21","updated_at":"2026-07-24T03:45:10Z","subjects":["privacy","data control","gamification","dual processing","decision making"],"languages":[],"rights":["Standardbedingung laut Einverständniserklärung"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://opus4.kobv.de/opus4-uni-passau/frontdoor/index/index/docId/1376","outbound_label":"Repository record","outbound_source":"source_url"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Schumann, Jan Hendrik","Totzek, Dirk"]},{"key":"dc:creator","label":"Author","values":["Zimmermann, Johanna Anita"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:publisher","label":"Institution","values":["Universität Passau"]},{"key":"dc:type","label":"Dc Type","values":["doctoralThesis"]},{"key":"thesis:degree_level","label":"Degree Level","values":["thesis.doctoral"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["Universität Passau"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["privacy","data control","gamification","dual processing","decision making"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:rights","label":"Dc Rights","values":["Standardbedingung laut Einverständniserklärung"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Data has become a necessary resource for firm operations in the modern digital world, explaining their growing data gathering efforts. 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Based on dual-processing models of decision-making, this dissertation focuses on both consumers’ cognitive and affective evaluations of privacy-related information: First, Essay 1 offers novel conceptualizations and operationalizations of consumers’ perceived behavioral control over personal data (i.e., cognitive processing) in the context of Artificial Intelligence (AI)-based data disclosure processes. Next, Essay 2 examines consumers’ cognitive and affective processing of a data request that entails relevance arguments as well as relevance-illustrating game elements. Finally, Essay 3 categorizes affective cues that trigger consumers’ affective processing of a data request and proposes that such cues need to fit with a specific data disclosure situation to foster long-term decision satisfaction. Collectively, my findings provide research and practice with new insights into consumers’ privacy perceptions and behaviors, which are particularly valuable in the context of complex, new (technology-enabled) data disclosure situations."]},{"key":"dc:format.medium","label":"Dc Format Medium","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["Taking the First Step on the Consumer Privacy Journey - Three Essays on Consumers' Privacy-Related Decision-Making"]}]}],"canonical_facts":{"dc:contributor":["Schumann, Jan Hendrik","Totzek, Dirk"],"dc:creator":["Zimmermann, Johanna Anita"],"dc:description.abstract":["Data has become a necessary resource for firm operations in the modern digital world, explaining their growing data gathering efforts. Due to this development, consumers are confronted with decisions to disclose personal data on a daily basis, and have become increasingly intentional about data sharing. While this reluctance to disclose personal data poses challenges for firms, at the same time, it also creates new opportunities for improving privacy-related interactions with customers. This dissertation advocates for a more holistic perspective on consumers’ privacy-related decision-making and introduces the consumer privacy journey consisting of three subsequent phases: pre data disclosure, data disclosure, post data disclosure. In three independent essays, I stress the importance of investigating data requests (i.e., the first step of this journey) as they represent a largely neglected, yet, potentially powerful means to influence consumers’ decision-making and decision-evaluation processes. Based on dual-processing models of decision-making, this dissertation focuses on both consumers’ cognitive and affective evaluations of privacy-related information: First, Essay 1 offers novel conceptualizations and operationalizations of consumers’ perceived behavioral control over personal data (i.e., cognitive processing) in the context of Artificial Intelligence (AI)-based data disclosure processes. Next, Essay 2 examines consumers’ cognitive and affective processing of a data request that entails relevance arguments as well as relevance-illustrating game elements. Finally, Essay 3 categorizes affective cues that trigger consumers’ affective processing of a data request and proposes that such cues need to fit with a specific data disclosure situation to foster long-term decision satisfaction. 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