{"id":{"repo_id":"ou-tanzania","oai_identifier":"oai:repository.out.ac.tz:294"},"canonical_url":"https://search.dev.ndltd.org/etd/ou-tanzania/oai:repository.out.ac.tz:294","repository":{"repo_id":"ou-tanzania","name":"Open University of Tanzania","base_url":"http://repository.out.ac.tz/cgi/oai2"},"display":{"title":"Assessment of Customer Satisfaction towards Mobile Money Transfer Services in Tanzania:Case Study Of Vodacom’s M-Pesa","abstract":"This study presents an assessment on customer satisfaction towards mobile money transfer services in Tanzania. The methodology used to conduct this study was exploratory and included the use of various data collection tools such as; questionnaires, observation, interviews and documentation to meet the objectives of the research. The study used primary data collection methods such as; observation, interviews and questionnaires. The study also used secondary data collection methods such as documentation to collect data. The study has been done involving customers who are using Vodacom M-Pesa service. Data collection methods used was through questionnaires which were distributed to the respondent in Dar es Salaam. The findings from the study have shown that individuals who use M-Pesa services are satisfied with this service. The study therefore recommended that research has to be made further to assess the interest rate charged with mobile companies on all transactions being made through mobile money transfer services if does effect satisfactions to its customer compared to interest charged by banks. It is also revealed that mobile money transfer services is another alternative to cover uncovered areas to all groups of people even those with no bank account are using mobile money transfer services.","abstract_html":"This study presents an assessment on customer satisfaction towards mobile money transfer services in Tanzania. The methodology used to conduct this study was exploratory and included the use of various data collection tools such as; questionnaires, observation, interviews and documentation to meet the objectives of the research. The study used primary data collection methods such as; observation, interviews and questionnaires. The study also used secondary data collection methods such as documentation to collect data. The study has been done involving customers who are using Vodacom M-Pesa service. Data collection methods used was through questionnaires which were distributed to the respondent in Dar es Salaam. The findings from the study have shown that individuals who use M-Pesa services are satisfied with this service. The study therefore recommended that research has to be made further to assess the interest rate charged with mobile companies on all transactions being made through mobile money transfer services if does effect satisfactions to its customer compared to interest charged by banks. It is also revealed that mobile money transfer services is another alternative to cover uncovered areas to all groups of people even those with no bank account are using mobile money transfer services.","abstract_has_math":false,"creators":["Madirisha, Nestory Leornard"],"institution":"The Open University of Tanzania","degree_name":null,"degree_level":"masters","degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2011,"date_issued":"2011","date_published":"2011","updated_at":"2026-07-24T03:39:56Z","subjects":["658 Gerneral management"],"languages":["en"],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":null,"outbound_label":null,"outbound_source":null},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Madirisha, Nestory Leornard"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2011"]},{"key":"dc:date.issued","label":"Date","values":["2011"]},{"key":"dc:publisher.department","label":"Dc Publisher Department","values":["Accounting and Finance"]},{"key":"dc:publisher.institution","label":"Dc Publisher Institution","values":["The Open University of Tanzania"]},{"key":"dc:relation.isreferencedby","label":"Dc Relation Isreferencedby","values":["http://repository.out.ac.tz/294/"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"dc:type.qualificationlevel","label":"Dc Type Qualificationlevel","values":["masters"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["658 Gerneral management"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["en"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://repository.out.ac.tz/294/1/Madirisha.doc"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This study presents an assessment on customer satisfaction towards mobile money transfer services in Tanzania. The methodology used to conduct this study was exploratory and included the use of various data collection tools such as; questionnaires, observation, interviews and documentation to meet the objectives of the research. The study used primary data collection methods such as; observation, interviews and questionnaires. The study also used secondary data collection methods such as documentation to collect data. The study has been done involving customers who are using Vodacom M-Pesa service. Data collection methods used was through questionnaires which were distributed to the respondent in Dar es Salaam. The findings from the study have shown that individuals who use M-Pesa services are satisfied with this service. The study therefore recommended that research has to be made further to assess the interest rate charged with mobile companies on all transactions being made through mobile money transfer services if does effect satisfactions to its customer compared to interest charged by banks. It is also revealed that mobile money transfer services is another alternative to cover uncovered areas to all groups of people even those with no bank account are using mobile money transfer services."]},{"key":"dc:format","label":"Dc Format","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["Assessment of Customer Satisfaction towards Mobile Money Transfer Services in Tanzania:Case Study Of Vodacom’s M-Pesa"]}]}],"canonical_facts":{"dc:creator":["Madirisha, Nestory Leornard"],"dc:date":["2011"],"dc:date.issued":["2011"],"dc:description.abstract":["This study presents an assessment on customer satisfaction towards mobile money transfer services in Tanzania. The methodology used to conduct this study was exploratory and included the use of various data collection tools such as; questionnaires, observation, interviews and documentation to meet the objectives of the research. The study used primary data collection methods such as; observation, interviews and questionnaires. The study also used secondary data collection methods such as documentation to collect data. The study has been done involving customers who are using Vodacom M-Pesa service. Data collection methods used was through questionnaires which were distributed to the respondent in Dar es Salaam. The findings from the study have shown that individuals who use M-Pesa services are satisfied with this service. The study therefore recommended that research has to be made further to assess the interest rate charged with mobile companies on all transactions being made through mobile money transfer services if does effect satisfactions to its customer compared to interest charged by banks. It is also revealed that mobile money transfer services is another alternative to cover uncovered areas to all groups of people even those with no bank account are using mobile money transfer services."],"dc:format":["application/pdf"],"dc:identifier.uri":["http://repository.out.ac.tz/294/1/Madirisha.doc"],"dc:language":["en"],"dc:publisher.department":["Accounting and Finance"],"dc:publisher.institution":["The Open University of Tanzania"],"dc:relation.isreferencedby":["http://repository.out.ac.tz/294/"],"dc:subject":["658 Gerneral management"],"dc:title":["Assessment of Customer Satisfaction towards Mobile Money Transfer Services in Tanzania:Case Study Of Vodacom’s M-Pesa"],"dc:type":["Thesis"],"dc:type.qualificationlevel":["masters"]},"updated_at":"2026-07-24T03:39:56Z"}