Université d'Ottawa / University of Ottawa
The Ottawa Senators Twitter Activity and the Effect on Their Followers
Abstract
dc:descriptionThis thesis is written in the publishable paper format, which is comprised of two papers. The research took a case study approach analyzing the Twitter activity of the Ottawa Senators of the National Hockey League, and their followers’. The first paper, using content analysis, analyzed the Senators’ tweets and resulting follower activity level. Focus group research aimed to uncover what specific Senators’ Twitter activity influenced their followers online, and their creation and perceived inclusion in an online fan group. The second paper, through the questionnaire method, looked at the Senators’ Twitter and it’s the influence on their follower’s social identity formation and fan commitment levels. These two papers highlight the importance of sport organizations facilitating connections between their followers and most importantly, facilitating the creation of an online central fan group specific to their Twitter handle.
Degree
thesis:*- Grantor dc:publisher
- Université d'Ottawa / University of Ottawa
- Year dc:date
- 2015
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Lee, Jennifer
- Contributors dc:contributor
-
- MacIntosh, Eric
Subjects
dc:subject × 4Rights
- Language dc:language
- en
Identifiers
dc:identifier.*- Identifier
- http://dx.doi.org/10.20381/ruor-4365
- OAI identifier oai:identifier
- oai:ruor.uottawa.ca:10393/32414