A Socio-Psychological Analysis of Eating Behaviors at Fast Food Restaurants

The purpose of this study was to explore the mutual interaction of attitude toward taste and the nutritional information of fast foods to explain fast food consumption behavior. The Health Belief Model (HBM) was used to examine from the mutual interplay of attitude toward taste and nutritional information of fast food, which factor is prioritized by consumers in predicting fast food consumption. In this cross-sectional, non-randomized study, an electronic self- administered survey was used as the primary mode of data collection. The survey was sent out to the students, staff, and the faculty members of the then College of Arts and Sciences at the University of Toledo. The statistical tests (using SPSS 20) revealed that attitude toward taste did not influence fast food consumption; nutritional information did not influence fast food consumption; and moreover, attitude toward taste did not influence nutritional knowledge. From the non significant results from the statistical tests no conclusion could be drawn about the mutual relationship of attitude toward taste and nutritional information of fast foods.

Name thesis:degree_name

Master of Arts

Level thesis:degree_level

masters

Discipline thesis:degree_discipline

Sociology

Grantor dc:publisher

University of Toledo

Year dc:date

2012

Author dc:creator

• Chakraborty, Nibedita

Contributors dc:contributor

• Case, Patricia

• Public Health
• Sociology
• Food choice
• fast food
• eating behavior
• attitude towards taste
• nutritional knowledge

Statement dc:rights

• unrestricted
• This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.

Language dc:language

English

Repository record dc:identifier

http://rave.ohiolink.edu/etdc/view?acc_num=toledo1353034670

OAI identifier oai:identifier

oai:etd.ohiolink.edu:toledo1353034670