{"id":{"repo_id":"ohiolink","oai_identifier":"oai:etd.ohiolink.edu:osu1363599430"},"canonical_url":"https://search.dev.ndltd.org/etd/ohiolink/oai:etd.ohiolink.edu:osu1363599430","repository":{"repo_id":"ohiolink","name":"OhioLINK","base_url":"https://etd.ohiolink.edu/acprod/odb_etd/ws/oai/oai"},"display":{"title":"Persuasive Effects of Matching Messages to Individual Differences in Need to Evaluate","abstract":"This study examined the persuasive effects of matching messages to individual differences in need to evaluate. Participants were presented with one of four messages that contained either strong or weak arguments and was written using evaluative or non-evaluative statements. Attitudes, behavioral intentions and thoughts related to the messages’ contents were recorded along with several individual differences (need to evaluate, need for cognition and topic importance). The results showed that matching messages to individual differences in need to evaluate influences attitude change under certain conditions: message evaluativeness influences attitudes for low need to evaluate individuals under conditions of moderate elaboration likelihood. Implications, limitations and avenues for future research are discussed.","abstract_html":"This study examined the persuasive effects of matching messages to individual differences in need to evaluate. Participants were presented with one of four messages that contained either strong or weak arguments and was written using evaluative or non-evaluative statements. Attitudes, behavioral intentions and thoughts related to the messages’ contents were recorded along with several individual differences (need to evaluate, need for cognition and topic importance). The results showed that matching messages to individual differences in need to evaluate influences attitude change under certain conditions: message evaluativeness influences attitudes for low need to evaluate individuals under conditions of moderate elaboration likelihood. Implications, limitations and avenues for future research are discussed.","abstract_has_math":false,"creators":["Wright, Nicholas Fernand"],"institution":"The Ohio State University","degree_name":"Master of Arts","degree_level":"masters","degree_discipline":"Psychology","degree_department":null,"school":null,"contributors":["Petty, Richard"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2013,"date_issued":"2013-05-23","date_published":"2013-05-23","updated_at":"2026-07-24T03:36:39Z","subjects":["Social Psychology","Matching","Need to Evaluate","Persuasion","Attitudes"],"languages":["English"],"rights":["unrestricted","This thesis or dissertation is protected by copyright: all rights reserved. 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The results showed that matching messages to individual differences in need to evaluate influences attitude change under certain conditions: message evaluativeness influences attitudes for low need to evaluate individuals under conditions of moderate elaboration likelihood. Implications, limitations and avenues for future research are discussed."]},{"key":"dc:format","label":"Dc Format","values":["application/pdf","p.56","818.9 KB"]},{"key":"dc:title","label":"Title","values":["Persuasive Effects of Matching Messages to Individual Differences in Need to Evaluate"]}]}],"canonical_facts":{"dc:contributor":["Petty, Richard"],"dc:creator":["Wright, Nicholas Fernand"],"dc:date":["2013-05-23"],"dc:description":["This study examined the persuasive effects of matching messages to individual differences in need to evaluate. Participants were presented with one of four messages that contained either strong or weak arguments and was written using evaluative or non-evaluative statements. Attitudes, behavioral intentions and thoughts related to the messages’ contents were recorded along with several individual differences (need to evaluate, need for cognition and topic importance). The results showed that matching messages to individual differences in need to evaluate influences attitude change under certain conditions: message evaluativeness influences attitudes for low need to evaluate individuals under conditions of moderate elaboration likelihood. Implications, limitations and avenues for future research are discussed."],"dc:format":["application/pdf","p.56","818.9 KB"],"dc:identifier":["http://rave.ohiolink.edu/etdc/view?acc_num=osu1363599430"],"dc:language":["English"],"dc:publisher":["The Ohio State University / OhioLINK"],"dc:rights":["unrestricted","This thesis or dissertation is protected by copyright: all rights reserved. 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