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Ohio University

The Influence of Social Norms on Attitudes Toward Help Seeking Behavior of College Undergraduates at a Major Midwestern University

Abstract

dc:description

Research has shown that college student wellness is a priority among administrators and mental health professionals on college campuses. There is mounting concern surrounding the emerging mental health issues that plague college age individuals. Researchers have made effort to provide explanation for the gap in mental health treatment as many people with mental health issues do not receive treatment, specifically those in the college population. Many barriers to receiving services have been identified, but none have been considered to be as important as stigma. The perception of stigmatization of individuals who suffer from psychological problems deters them from seeking services. Research shows that peer attitudes and beliefs have tremendous influence over individual decision making. The issue of mental health is no exception. Social norms theory asserts that individuals often misperceive the attitudes and beliefs of their peers allowing these misperceptions to dictate individuals’ behaviors and thought process. In order to further investigate the impact of social norms on attitudes toward mental health help seeking among college students, the current study administered the Inventory of Attitudes Toward Seeking Mental Health Services to Ohio University college students; one time asking them to answer questions about themselves and one time asking them to answer based on their perception of their peers attitudes. The results were analyzed using repeated-measures ANOVA and revealed that college students perceived their peers to feel less favorably about mental health help seeking than they do. Investigation of the demographics showed that gender did impact that way that students answered questions, however, still students believed that they had a more favorable view of mental health help seeking than their peers. Data from this research serves to advance the application of social norms theory and shows the efficacy of applying this theory to the issue of mental health help seeking.

Degree

thesis:*
Name thesis:degree_name
Doctor of Philosophy (PhD)
Level thesis:degree_level
doctoral
Discipline thesis:degree_discipline
Counselor Education (Education)
Grantor dc:publisher
Ohio University
Year dc:date
2013

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Kerns, Courtney M.
Contributors dc:contributor
  • Robinson, Mona

Subjects

dc:subject × 7

Rights

dc:rights
Statement dc:rights
  • unrestricted
  • This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
Language dc:language
English

Identifiers

dc:identifier.*
OAI identifier oai:identifier
oai:etd.ohiolink.edu:ohiou1365172443

Chain of custody

source
Harvested from
OhioLINK
Base URL
etd.ohiolink.edu/acprod/odb_etd/ws/oai/oai
Last updated
2026-07-24
Source record
OAI-PMH GetRecord
citation

Kerns, Courtney M.. The Influence of Social Norms on Attitudes Toward Help Seeking Behavior of College Undergraduates at a Major Midwestern University. doctoral thesis, Ohio University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1365172443