Weibo Addiction in China: An Examination of the Relationships among Expected Outcomes, Weibo Usage, Deficient Self-regulation, and Weibo Addiction

Weibo is a type of social network service in China. This study focuses on Weibo addiction in China and investigates the relationships among expected outcomes of Weibo use, deficient self-regulation, Weibo usage and Weibo addiction. Social cognitive theory was applied as the guiding theoretical framework in the current study. Participants from a public university in China were asked to fill out the measures. Exploratory factor analysis and multiple regression analysis were used to answer the research questions. The results suggest that participants have expected self-reactive outcome, expected status outcome, and expected novelty outcome in Weibo use. Expected self-reactive outcome positively predicted deficient self-regulation and all the dimensions of Weibo addiction. Weibo usage also positively predicted deficient self-regulation and all the dimensions of Weibo addiction. Other research findings and future research directions were discussed in this study.

Name thesis:degree_name

MA

Level thesis:degree_level

masters

Discipline thesis:degree_discipline

College of Communication and Information / School of Communication Studies

Grantor dc:publisher

Kent State University

Year dc:date

2013

Author dc:creator

• xu, kun

Contributors dc:contributor

• Haridakis, Paul
• Lin, Mei-Chen

• Behavioral Psychology
• Communication
• Psychology
• Social Research
• social network service
• Weibo
• addiction
• deficient self-regulation
• expected outcomes

Statement dc:rights

• unrestricted
• This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.

Language dc:language

English

Repository record dc:identifier

http://rave.ohiolink.edu/etdc/view?acc_num=kent1365048166

OAI identifier oai:identifier

oai:etd.ohiolink.edu:kent1365048166