The State of Mobile Strategy and Responsive Web Design at Ohio Universities

Since responsive web design is such a new technique, there is a significant lack of information and research regarding this approach within a university setting. Therefore, the purpose of this study was to discover the status of responsive web design and other mobile strategies at Ohio state-funded universities, and to explore the viability of using responsive web design to serve web content to mobile users on university websites. The objectives of this study were to determine whether or not Ohio state-funded universities are currently implementing responsive web design and what additional strategies they are implementing to serve web content to mobile users.This study utilized qualitative research methods, and focused on web industry professionals who work directly with the websites of Ohio state-funded universities. The researcher collected data through phone interviews with participants, and the interviews consisted of mostly open-ended questions.This study concluded that the majority of Ohio state-funded universities are indeed making a move towards responsive web design, although many are still in the early stages of implementation. Most of these universities are also utilizing mobile applications and separate mobile websites to serve content to mobile users in some form. Based on participant response, it appears that mobile apps are continuing to see growth and improvement, while use of separate mobile websites is decreasing.

Name thesis:degree_name

Master of Education (MEd)

Level thesis:degree_level

masters

Discipline thesis:degree_discipline

Career and Technology Education/Technology

Grantor dc:publisher

Bowling Green State University

Year dc:date

2013

Author dc:creator

• Williams, Kayleigh

Contributors dc:contributor

• Cesarini, Paul

• Technology
• responsive web design
• mobile strategy
• Ohio universities

Statement dc:rights

• unrestricted
• This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.

Language dc:language

English

Repository record dc:identifier

http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1363082935

OAI identifier oai:identifier

oai:etd.ohiolink.edu:bgsu1363082935