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Monterey, California. Naval Postgraduate School
The Edsel: a case study in the economics of discretionary behavior and objectives of a firm
Abstract
dc:description.abstractThe history of the Ford Motor Company pertaining to the Edpel is reviewed in comparison to a theory of the firm, which suggests a utility maximization vice the classical profit maximization concept. The conclusion is reached and tends to support the utility maximization concept. Additionally, the conclusion is reached that the utility maximization concept is useful only in providing insight in particular cases.
Degree
thesis:*- Department dc:contributor.department
- Business Administration and Economics
- Grantor dc:publisher
- Monterey, California. Naval Postgraduate School
- Year dc:date.issued
- 1965
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Sullivan, John Greenfelder
Rights
dc:rights- Statement dc:rights
-
- This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.
- Language dc:language.iso
- en_US
Identifiers
dc:identifier.*- Handle dc:identifier.uri
- https://hdl.handle.net/10945/26506
- OAI identifier oai:identifier
- oai:calhoun.nps.edu:10945/26506