Micro wholesaling businesses involved in the sector of confectionary products - strategies of survival and growth

It can be argued that the problematic situation where micro Greek wholesaling businesses find themselves has been a result of the strong presence of supermarkets and superstores in the last years. The researcher attempts to picture the current market reality that constitutes the background of the Thesis by posing the main research question: "How can micro Greek wholesaling businesses involved in the confectionary products' sector identify and implement suitable survival and growth strategies in order to cope with increasing competition in a market characterized by a large expansion of supermarkets and chain stores?". The factors that triggered research are related to the researcher's avocation with the sector of confectionary products; having worked in a micro family wholesaling enterprise in the past (and still involved in it occasionally when demand for confectionary products is increased), the survival and growth prospects of this firm constitutes an issue of high importance for the researcher and his family. The researcher believes that the study of similar wholesaling firms-case studies would highlight potential survival and growth strategies, useful for the family business; in this way, he holds the view that he contributes to the solution of an intense family problem. Apart from the personal interest for the survival and growth of micro wholesaling firms, it can be argued that the confectionary products' sector is a dynamic field that provides the opportunities to a researcher to evolve to a consultant or a specialist practitioner.

Name dc:type.qualificationname

dba

Level dc:type.qualificationlevel

doctoral

Grantor dc:publisher.institution

Nottingham Trent University

Year dc:date.issued

2011

Author dc:creator

• Raptopoulos, PS

Language dc:language

en