A study of employees' perceptions of corporate social responsibility management in the Namibian banking industry

This study investigated the employees' perceptions of Corporate Social Responsibility Management in the Namibian Banking Industry. This study addressed the following research questions: How do the Namibian banking industry employees perceive CSR and what is their perception of the role of CSR and commitment to community welfare and development? CSR refers to all of an organisations impact on society and the need to deal responsibly with the impacts on each group of stakeholders, shareholders, customers, suppliers, employees and the community. Secondary data has been obtained from existing available literature and primary data were collected from survey data. A quantitative (questionnaire) research design was used to collect different data about the employees and management's perceptions ofCSR. The study found that the employees' perceptions of corporate social responsibility in the Namibian banking industry are poor. Employees do not appear to understand corporate social responsibility and most employees have poor perceptions about CSR and therefore CSR is not well applied in the Namibian banking industry. On the basis of the results ofthis research, it can be concluded that most bankers understand CSR as donating or giving back to society and they fail to understand it as the sustainable usage of scarce resources for future generations. The study concluded that there is a need for top management to undertake the internal marketing of their CSR efforts and to educate middle and junior management and employees about CSR and its importance to the banking industry and for the future generations. Adequate training and employee education on CSR awareness should be implemented; the banks should incorporate CSR strategies into their overall operational and strategic plans of the bank

Grantor dc:publisher

University of Namibia

Year dc:date.issued

2016

Author dc:creator

• Tjitamunisa, Salomo

Advisor dc:contributor.advisor

• Ali, Shameen

• Employeer's perceptions
• Namibian banking industry
• Social responsibility management
• University of Namibia
• Namibia

Language dc:language.iso

en

Handle dc:identifier.uri

http://hdl.handle.net/11070/4097

OAI identifier oai:identifier

oai:repository.unam.edu.na:11070/4097